Recording labels and music marketing

Recording labels and music marketing Essay example
Masters
Essay
Music
Pages 2 (502 words)
Download 0
In the article "Paying the Price" there is a new owner of EMI Universal. Rivals of EMI are challenged with an opportunity to expand all over the world. Moreover, our study looks at UK albums and singles sales between the beginning of 2011 and the artists and assets behind 44% of EMI's album sales…

Introduction

In the article "Paying the Price" there is a new owner of EMI Universal. Rivals of EMI are challenged with an opportunity to expand all over the world. Moreover, our study looks at UK albums and singles sales between the beginning of 2011 and the artists and assets behind 44% of EMI's album sales, which will have to be divested in 2012 and about 30% of UK singles sales must expand. These impressive figures underline the fact that a challenging environment of the modern music industry sets the pace of a competitive development in this field. This is a complicated background for future performance of the Company internationally. Moreover, divestments experienced by the Company can lead it to huge losses. It is hard to believe, but the artists, whose creative works and developments were rooted in this Company, are now leaving it. Artists and assets are to be sold off by Universal behind 44% of EMI's UK album sales in 18 months to the end of June 2012. This Company sold 20.4 million albums in UK between January 2011 and June 2012 with to-be-divested Parlophone label behind more than 3 million of them. The Company must let go albums of very popular artists, such as David Guetta, Kate Bush, Eliza Doolittle and some others. EMI's to-be-divested share of the Now! Franchise equated to more that 2.4 million UK album sales in 18th months period. There are some interests of the competitors in the field of music industry, which are violated. Nevertheless, it should be mentioned that some artists stay with the Company. ...
Download paper
Not exactly what you need?

Related papers

Music
The music was an integral part of the everyday living needs within the region. This was combined with songs which have been recorded by those who have visited the tribes to note the forms taken. The meanings within the songs were noted by the daily activities as well as spiritual rituals and traditions which were able to express the lifestyle and the culture of the Yakima tribe and the association…
Music
Baroque era saw the transition of music from the traditional to the classical. It was marked with composer expanding the range and size of the instrumental performance. The most prominent composers of the era include Johann Sebastian Bach, Antonio Vivaldi, George Frideric Handel, Arcangelo Corelli, etc. New instrumental playing techniques were developed in this era. Classical era stressed more on…
Distributing and Marketing Music Albums
With our band having successfully recorded the new Album, our next step is to decide on how to effectively distribute and market our music so that everybody will get to know our new release. Generally there are a number of ways through which we can distribute our albums. One way would be to use physical distribution agencies such as CD baby. Although we may be forced to incur some costs such as…
Recording labels and music marketing.
Music is an art, but it is the business of music that provides access to that art. Technology, marketing, and relationships are the tools of the record label as it creates a connection between the artist and the public. An artist who accomplishes their work through simple means of just developing the song and playing the chords will never fully have the opportunity to have that music mean…
Recording labels & Music Marketing
It has a significant presence in the region. Besides, the record label has a number of artists signed to it. It accords a platform for marketing and promoting all these artists irrespective of their status. For instance, in their website, they have a portal which allows the artists to have their music promoted via a digital store. The digital store, as it is in most cases, is always connected to…
music
To me, it occurs that the subject of the song is most effectively conveyed via hiphop as it reminds me of the essence of classic poetry revolutionized by the age of Harlem Renaissance. Hiphop is a genre that takes me to the rhythm of my heart as it allows me to observe its journey down the time when artists like Tupac Shakur and Machine Gun Kelly matter in a society that has since time of racial…
music
For example, for Muslim, chanting of the Koran is not musical while for a Christian, chanting or any form of rhythm that has melodic structure is considered musical. Therefore, bringing together individuals in Eastern Europe can be a hard task. For the Southern America part, there exist many cultures that are diverse in nature and require to be united. The larger part is the Afro-American…