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Name: Course: Instructor: Date: Q2 There were many differences between the music industry in 1946 and that of 1956 and these differences emerged from the revolution of how the industry was run. Within these ten years, there were significant changes in the way the music industry was operated and there arose many music companies that competed for the American market.
In addition, many of the music artists, despite the fact that they did most of the work, tended not to gain as much as the recording companies for which they worked. This created a situation where artists who were very talented often lived on a hand to mouth basis; where they barely kept themselves from being sucked into poverty. Song writing was done on an individual basis where the artists wrote and performed their own songs, mostly without any help from the companies with which they worked. In 1946, there were barely any companies dedicated to music and this is because of the fact that it was yet to be taken seriously as a many making venture. All this changed within the next decade as more music companies were formed as the music industry started becoming competitive and as new talent was discovered and nurtured (Garofalo 320). However, by 1956, all this had changed as the marketing of the music produced was not only done at a local level, but marketing campaigns were also done at a regional, national, and international level. The diverse marketing of music by the various music producing companies ensured that the music of even less known artists reached a wider audience than it would normally have if marketing were done at only the local level, as was the case in 1946. ...
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