Got a tricky question? Receive an answer from students like you! Try us!

Healthcare Marketing - Essay Example

Only on StudentShare
College
Author : pfefferjeramie
Essay
Nursing
Pages 7 (1757 words)

Summary

Executive Summary: Health care marketing is a new strategy in public health that uses the traditional principles of marketing, as well as the science based strategies of marketing for purposes of preventing diseases, and promoting health…

Extract of sample
Healthcare Marketing

This paper outlines the marketing plan of Adalp Insurance Medical Agencies. This paper analyzes the target market of the agency, and the products that the agency offers. This paper gives out the SWOT analysis of the organization, but in different sections. This paper will also identify the marketing and financial goals of the organization, and how the organization intends to achieve these goals. This plan will also give out the methods in which the organization needs to follow for purposes of ensuring that it fully implements its marketing strategy. Introduction: Health care marketing is a new strategy in public health that uses the traditional principles of marketing, as well as the science based strategies of marketing for purposes of preventing diseases, and promoting health. It is through health care marketing that various advances in medicine are made known to the public. It is also through health care marketing that the public gets to know the various medical services that an institution offers, such as health care insurance and circumcision services. This is a health care marketing plan for Adalp Insurance Medical Agency. The company offers medical insurance services to the poor, and mostly patients who are admitted into the hospital. The diseases that the insurance policy of the company covers are all manner of chronic diseases. This includes diabetes and cancer. ...
Download paper

Related Essays

Healthcare IT
It is claimed that electronic health record implants (EHRi) “provides the opportunity for healthcare organizations to improve quality of care and patient safety” (Gurley, 2004, p. 1). Therefore, implementation of this technology in any health institution needs to be approached with utmost care, precaution, and careful thought. This paper exemplifies the advantages and disadvantages of EHRi and proposes a recommendation based on evidence from background research on this technology. Pros of EHRi Improved Healthcare Quality One of the most important aspects of healthcare infrastructure is…
Healthcare knowledge management
This paper is a critical analysis of a qualitative healthcare study titled, Healthcare Knowledge Management: The Art of the Possible by Syed Sibte Raza Abidi. It was published by Springer-Verlag Berlin Heidelberg in 2008. Problem Statement Healthcare and the field of medicine are areas which are characterized by rich knowledge. However, this knowledge is often underutilized especially during times of care or need There is exponential growth, in the healthcare sector, in the understanding of diseases, procedures for treatment and measures of patient care. On the other hand,…
Quality of Healthcare, Wait Times and Pressures to Increase Numbers
It should also be noted that healthcare does not end with mere diagnosis and treatment but also includes healthy interaction and interpersonal attachment between the patients and the service providers. Waiting time refers to the length of time that the client seeking healthcare attention takes between the arrival time and service delivery. Due to ever increasing population and the subsequent demand for medical attention, pressure keeps piling against the few healthcare facilities with acute understaffing and shortage of equipment. This is particularly risky in the emergency related sections…
3 pages (753 words)
HEALTHCARE POLICY- HEALTHCARE FINANCING
Analysis of the Healthcare Bill 2012 As earlier mentioned, the Healthcare Bill 2012 is one of the newly introduced healthcare legislative bills in the United States. It creates the Mississippi Smoke free Air act of 2012 by restricting the smoking in public areas such as workplaces, restaurants, bar, and gaming sites. This is in the sense that the bill prohibits people to smoke in any enclosed public areas and places of employment. In addition, it also restricts smoking within twenty feet of building entrances and windows, public commuting areas, in arenas, stadiums, amphitheatres, amusement…
3 pages (753 words)
HEALTHCARE FINANCING
This paper looks concentrates on diabetes and obesity which are some of the lifestyle related diseases in the modern world. Despite the fact that these health complications are preventable, they are still a major challenge in the modern world. By looking at some of the fixed and variable costs likely to be incurred by individuals with these complications, this paper has been able to come up with a rough estimate of the average costs likely to be incurred by individuals. Introduction Despite the availability of information both online and locally, diabetes and obesity are still a major threat…
3 pages (753 words)
Healthcare Policy
more number of patients is attended by fewer nurses. Considering, various reports it has been ascertained that with the implementation of California -mandated staffing ratios, there has been a massive increment in the overall job satisfaction degree deciphered by the nurses along with an acceleration in the quality of patient care (Aiken, Sloane, Cimiotti, Clarke, Flynn, Seago, Spetz & Smith, 2010; Abood, 2007). Thus, aligning the strategies of enforcing nurse-patient ratio with the California –mandated staffing ratios will assist me in developing a detailed plan for influencing the…
3 pages (753 words)
Mexican Healthcare system
The improvement in the healthcare system in Mexico continued throughout the 19th century registering a great status improvement in the 1990s, where the mortality patterns were found to match with those the most developed societies. The government of Mexico has established a three-tire health system that takes care of all its citizens at subsidized rates. The Mexican Social Security Institute (IMSS) was established in 1943 to cater for the welfare of all employees in the private sector and their dependants within the country, which works as a tripartite system involving the joint funding by the…
4 pages (1004 words)