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Managing non-profit organizations - Research Paper Example

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Managing non-profit organizations

The working of a nonprofit is the same as a normal business, but the management styles differ a lot. The inputs are quite same but the outputs differ a lot. In a nonprofit organization the output is the fulfillment of the community’s needs without any profit and trained staff members. Management of a nonprofit organization is also different. It includes four steps; planning, developing, operating and evaluating (Kotler). Each step in turn includes other tasks. While planning, one has to plan for three different things; strategy, resources and programs. Staff members carry out strategic planning to find out the overall purpose (mission) and direction (vision and goals) for the nonprofit, in addition to the methods (values, approaches and programs) for the nonprofit to work toward the purpose and direction. The strategic planning course offers input to all other major tasks in the organization, especially program planning and resource planning. Thus, if strategic planning is not done well, the entire organization can be unfavorably influenced. During program planning, the marketing investigation (or “inbound marketing”) activities are performed to recognize, for example, precise society requirements for the nonprofit to meet, what conclusions are desirable to meet those needs, what explicit groups of customers to provide, and how to serve them to accomplish those outcomes. Program planning makes available input to many other functions, such as resource planning (regarding staff, funds, and people), financial management, advertising and promotions, and also fundraising. Many problems commonly connected with fundraising and promotions are really the result of poor program planning. Planners (McNamara). Typically, resources include people, financial support, amenities, equipment, supplies, and even certain policies and procedures. Budgets usually are developed that contain listings of resources that are needed, along with the predictable costs to get hold of and support the use of those resources. Resource planning straightforwardly influences the superiority of all operating activities because, without adequately identifying what resources are needed, major functions in the association effort to be effective. Developing an organization consists of the development of funds, staff and other resources. Planning for programs specifies how much money the programs may be paid (expected revenues), how much money they might cost (expected expenses) and if there are any discrepancies (expenses exceeding revenue) for the programs. The deficits often are dealt with by fundraising. The planning for fundraising is often carried out by mounting and implementing a Fundraising Plan, which stipulates the overall amounts of money that must be gathered, where it might be raised, how it will be raised, by who and when. If the planning for fundraising is not done analytically and expansively, nonprofits miss chances for funding and, in its place, focus their fundraising activities on a few methods, for example, sustained fundraising events. Members of the Board and staff are developed by first understanding what expertise is needed to accomplish the goals in the tactical and program plans. Development activities maintain by acquiring, training and sorting out members to better pull off the strategic and program goals. Note that many nonprofits sign up and develop employees as an activity somewhat apart from their strategic and ...Show more


Customer Inserts His/her Name Customer Inserts Customer Inserts Grade Course Writer Inserts Date Here (Day, Month, Year) Managing non-profit Organizations A nonprofit organization or a not for profit making organization, as the name suggests, is a one that does not redistribute the surplus of income over expenditure…
Author : bergegisselle
Managing non-profit organizations essay example
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