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Student’s name: Course name and number: Instructor’s name: PEEZANO™ CHEESE Feasibility Study Prepared by: Submitted on: June, 20th 2011 Contents Contents Page number Background & Introduction 3 Phase 1 : Product/Service Feasibility Analysis 3 Concept and usability testing 4 The market opportunity 6 Target market 7 Intellectual property rights 8 First Movers advantage 8 Phase 2 : Industry/Market Feasibility Analysis 9 Appeal of the market 9 Attractiveness of industry 9 Phase 3 : Organizational Feasibility Analysis 10 Phase 4 : Financial Feasibility Analysis 14 References 16 Peezano™ Cheese Project Feasibility Report Background & Introduction: Health and nutrition is becoming a m
Protein is in the spotlight today because it is not only healthy, but it is also truly the essence of life. The Atkins diet hasn’t hurt the business any either but rather it has enlightened the mankind about importance of protein rich diet and ho it is healthy and valuable to the human beings. Many consumers have found cheese great for their diets and it has helped spur growth in the single-serve cheeses that are purchased in the grocery stores as an easy means of a quick snack readily available off the corner. Convenient foods are an ever growing food segment too which mostly contain cheese. Peezano™ seeks to leverage and capitalize on the numerous competitive advantages its patents are able to provide in the food service (bulk cheese) and packaged cheese goods markets. ...
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