Strategic Management

Strategic Management Research Paper example
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Google case study Analysis of Google Market and situational analysis One of the greatest and the best USP of the company called as Google is the ability to personalize to the form of business that it is catering to. The types of applications that Google caters to are different among the different segments.


SWOT Analysis SWOT Analysis is the one of the most effective and widely used tool to conduct situational analysis. SWOT stands for Strength, Weakness, Opportunities and Threats. SWOT analysis takes into account both the internal and external environments of a firm. Internally, the framework analyses the strengths and weaknesses with respect to the various key dimensions such as productivity, human resources, finances, capacity, etc. Externally, the framework analyses the market trends, economic conditions, regulations, technology, etc (Ferrell & Hartline, 2008). Following table helps in understanding the definitions of a SWOT analysis: The SWOT analysis of Google can lead to a very good understanding of the processes that are in place in Google and its positioning in terms of its competitors. Strengths Google has got various strengths in the industry that makes it stand out. The basic strengths that makes Google the market leader has been described here Google is the innovator and the pioneer in the field of search engines thereby giving it a head start over the other competitors The management style is open minded and Laissez Faire at its best. ...
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