StudentShare solutions
Triangle menu

Strategic Management - Research Paper Example

Nobody downloaded yet

Extract of sample
Strategic Management

SWOT Analysis SWOT Analysis is the one of the most effective and widely used tool to conduct situational analysis. SWOT stands for Strength, Weakness, Opportunities and Threats. SWOT analysis takes into account both the internal and external environments of a firm. Internally, the framework analyses the strengths and weaknesses with respect to the various key dimensions such as productivity, human resources, finances, capacity, etc. Externally, the framework analyses the market trends, economic conditions, regulations, technology, etc (Ferrell & Hartline, 2008). Following table helps in understanding the definitions of a SWOT analysis: The SWOT analysis of Google can lead to a very good understanding of the processes that are in place in Google and its positioning in terms of its competitors. Strengths Google has got various strengths in the industry that makes it stand out. The basic strengths that makes Google the market leader has been described here Google is the innovator and the pioneer in the field of search engines thereby giving it a head start over the other competitors The management style is open minded and Laissez Faire at its best. Thereby, the managerial decisions keep getting taken very fast that leads to avoidance of lag time and increased efficiency Large amount of incumbent cash and steady cash flow Although the switch value of the product is not much or almost nil, but the customers have shown immense amount of loyalty to the products of Google and Google as a brand The retention policies and the compensation policies at Google are some of the best in the world. Therefore, the attrition in Google is extremely low as compared to the general industry. This particular factor translates into the tapping of the intellectual capital for them which would allow for the better leverage of market conditions. This particular feature also results in the cost efficiency as a lesser amount of money has to spend in the rehiring process. The other factor that lowers the cost is the absence of training the new hires Most of the data is translated, thereby, it can be used by a large number of the international customers The products are compatible to most of the data platforms and hardware available in the market and therefore provide the competitive edge as there are no switching costs involved in the change from an existing platform being used by the user There is a strong amount of support that the company has been enjoying from the educational community making it the medium of choice as a search engine The products are considered to be extremely chic by the urbane customers that add to its appeal It has got very high profile corporate interactions with the top notch companies like Sun and Apple that make the products extremely innovative and the user finds them easy to use. It also results in great amount of acceptance of the products aiming the corporate lines. As for example, the Sun intersperses the Google features with the Java runtime library(Boone & Kurtz,1995) It has already set up a number of channels in the telephone market that has only added to the market value of the product Google has been providing the service of free Wifi for the entire cities and the public areas which has led to its popularity among the various groups and the common public in general. It has led to very good public relations that have only resulted in the fostering of the growth.(Boon,2003) Google has entered ...Show more


Google case study Analysis of Google Market and situational analysis One of the greatest and the best USP of the company called as Google is the ability to personalize to the form of business that it is catering to. The types of applications that Google caters to are different among the different segments…
Author : dorcas27
Strategic Management essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Strategic Management"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Strategic Management
Current Company Situation X 3.1 Past Performance Analysis X 4. External Analysis X 4.1 General Environment X 4.1.1 Political X 4.1.2 Economical X 4.1.3 Social X 4.1.4 Technological X 4.2 Industry Analysis X 4.2.1 New Entrants X 4.2.2 Substitute Products X 4.2.3 Bargaining Power of Suppliers X 4.2.4 Bargaining Power of Customers X 4.2.5 Competition X 5.
13 pages (3250 words) Research Paper
Strategic Management
British Airways (BA) is recognized as a full service providing global airline. It offers its service on a ‘year-round low fares’ basis. They also provide worldwide route network of airline that fly generally to and also from centrally-located airports (British Airways, 2011).
12 pages (3000 words) Research Paper
Strategic Management Research Paper
power tools and lawn equipment industry. The mission of the company needs to be different and very clear. The important areas of mission statement include who we are, what is our business, what products do we offer, and why we chose the particular business.
3 pages (750 words) Research Paper
Strategic Management
It would deal with the background of the company. It would also reflect how the organization has successfully achieved competitive advantage in global perspective. It would be highlighting the strewgic option selected by Google in the Porter’s three generic strategies.
12 pages (3000 words) Research Paper
Strategic management
In Eastern countries, there is a very large problem with child labour that puts considerable difficulty on supplier methodology. In developing countries, there are fewer workplace regulations regarding these practices, thus
12 pages (3000 words) Research Paper
Strategic Management
Based on the responses of these individuals, the following table has been developed. Here the table provides a clear distinction among the four cultures and American culture. The outcome has been
4 pages (1000 words) Research Paper
Strategic Management-Case study
The stores of Starbucks are said to present a warm feeling to its consumers which makes them visit the stores repeatedly (Gambardella, 2009; Kachra, 1997). The strategy fits well with the potential and the capabilities of Starbucks as it has been successful
2 pages (500 words) Research Paper
Strategic management
e fruitfully in this changing environment, they continually need to advance their performance through cost reduction, innovating processes and products as well as improving quality of product, productivity, and speed (Adair 45). Strategic management in a business organization is
7 pages (1750 words) Research Paper
Strategic Management
This is the basic concept of strategic management. The Balanced Scorecard Institute, a critical player in strategic management provides a basic introduction to strategic management, starting by differentiating strategic planning from strategic
3 pages (750 words) Research Paper
4.1 Strategic Management Practices
In the strategic management, the decision-making organ of the company or an organization must in cooperate in the plan allocation of the resources for
2 pages (500 words) Research Paper
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment