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Entreprenuership Failure - Research Paper Example

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Entrepressneurship Failure Research Paper Table of Contents Entrepressneurship Failure Research Paper 1 Table of Contents 2 Failure Introduction 3 Description of Business of Oasis Hong Kong Airlines 3 Competitors of Oasis Hong Kong Airlines 4 Mission and Vision of Oasis Hong Kong Airlines 5 Reason for Failure 5 Analysis 9 Conclusion 11 References 12 Failure Introduction Description of Business of Oasis Hong Kong Airlines Oasis Hong Kong Airlines was an airline enterprise of Hong Kong…

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Entreprenuership Failure

Till 2005, Oasis had satisfied the customers because it provided consistent and faithful flight experience. In the past, Oasis was possessed and managed by Singapore Airlines and its maintenance operation was handled by Hong Kong HAECO. Its first flight operation was from Hong Kong to London (MapXL, 2011). It had expanded its routes from London to Europe and North American countries. Besides major European cities, it had expanded its routes to Berlin, Cologne, Oakland and Chicago. It was anticipated that Oasis will further increase its base to the other cities of America. The popularity of Oasis had increased to a large extent that it’s ‘Boeing 747 – 400’ plane was recognized as ‘Queen of the Sky’ (MapXL, 2011). The reason for Oasis’s popularity was its comfortable travelling feature and fair cost structure. Oasis had two kinds of services which are business class passenger service and economy class passenger service. The cost of economy class was at a price of ?75. Its business class travel was also inexpensive at the rate of ?470. ...
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