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Childhood Obesity Scope and Nature of the Problem: An advertisement, these days, requires creativity, humor, eye-catching and memorable events and attractive slogans (Sutherland and Sylvester, 2000 pp. 207-230). Some argue that advertising is correlated with the consumption patterns i.e.
An experimental research conducted by Harris, Bargh and Brownell (2009) suggests that children and adolescents are more influenced by advertisements than adults. Authors carried out two experiments to evaluate the behaviors of both children and adults after watching television advertisements. The eating behaviors were analyzed and the results concluded that children’s junk food intake increased by 45% after advertisements. On the other hand, adults were more motivated to take healthy meals rather than junk food (Harris, et al., 2009). The group that is badly affected by media exposure, television programs and advertising campaigns are youngsters. Many researches and surveys are conducted to understand the effects of food, alcohol, smoking and general advertisements on children and their behaviors. The food advertisements lead to a great change in children’s food choices and intake (Hastings et al., 2003; IOM, 2006; Story & French, 2004). Other studies examining the correlation and quasi-experiments reveal that more exposure to media leads to greater consumption of unhealthy dietary habits among children (IOM, 2006). Importance of the Problem of Childhood Obesity Obesity is the result of a number of factors; unhealthy dietary habits and food consumption patterns remain the most important of them. ...
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