responsibility to act appropriately and timely in ensuring that the total environment, which is beyond the control of individuals and groups, is conducive to health (Keith & Tilford, 2001, pp 100-180). Principles of Health promotion The world health organization proposes five key principles of health promotion. First, that health promotion involves the entire population and not a focus on specific individuals that are at risk from specific diseases (WHO, 2010). This implies that no health promotion campaign is aimed at the people already at risk but even those who have a lesser risk. This is because, when this disease strikes all the people will be affected in one way or another. The effects may be psychological, economic or even social and thus will still cause many other health concerns. Another reason is that these campaigns aim at educating the public so that they can take care of others who might be at risk in the future (Scriven & Orme, 2001, pp. 50-65). The second principle is that health promotion is directed towards action on the causes or determinants of health (WHO, 2010). This will require that many people cooperate in many sectors beyond health care to reflect the multiplicity of conditions that influence health. As said earlier there are many causes of health and these are not only those recognized by the health care providers for example behavioural, or pathogens but also the government policies that have an impact on health of individuals (Hendry, Wlliams, & Wilkinson, 2006). Government policies for example on the mandatory use of safety belts will reduce accidents on the roads. If another government does not require their citizens to use safety belts t means that deaths on roads will also increase and this is a health concern. The third principle is...
This paper approves that this approach will be very important in reducing mortality and morbidity because it does not only focus on individuals but the society as a whole and what can be done to avert the situation. In so doing various ideas are employed here ranging from legislations to empowerment and to advocacy and mass media campaigns. People will be educated and realise the importance of adhering to traffic rules and regulations and this will go a long way in reducing mortality rates.
This essay makes a conclusion that it has been seen that health promotion is a wide concept that embodies many things. Its primary purpose is to enable people to increase control over and to improve their health. It is not an individual initiative but rather a collective initiative that emphasizes personal social political and institutional cooperation in order to provide a healthy environment for its people. These initiatives are aimed at bringing about attitudinal, behavioural social and environmental changes that are conducive to the improvement of health of people. The world health organization provided a framework that underlines the principles of health promotion. The five principles identified are important in the success of any health promotion initiative as it has been seen above. It has also been seen that people ignore health promotion initiatives for a number of reasons especially in the case of Saudi Arabia. These reasons can help organizations and institutions come up with effective measures that will help in reducing road carnage.