Nursing - Health Promotion

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Health Promotion Name Course Instructor Date Concept of Health Promotion Health promotion is a broad concept that refers to three main aspects namely; health education, structural change and health promoting interaction. It focuses on both individual and contextual factors that shape the actions of individuals with the aim to prevent and reduce ill health and improve wellbeing.


Theories and Models of Health Promotion There are a number of fundamental theories and models associated with health promotion. It is essential to differentiate between theories and models. Theories are an integrated set of proposed ideas that serve as an explanation for a phenomenon. Models are a sub-class of a theory. They provide a plan for investigation, and or addressing an event (Robinson & Hill, 1999). Below is a summary of the main theories and models utilized in health promotion: 1. The theories and models that attempt to expound health behaviour change and health behaviour by focusing on an individual. Examples include: • Health belief model • Theory of reasoned action • Stages of change model • Social learning theory 2. Theories and models that attempt to explain changes in communities and community actions for health. Examples include: • Community mobilization; social planning, social action and community development • Diffusion of innovation 3. Models that attempt to explain the changes in organisations and the creation of health-supportive organisational practices such as theories of organisational change (Freire, 2002). ...
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