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Diffusion of Innovations Theory and Applications
Pages 8 (2008 words)
Diffusion of Innovations Theory and Applications (Name) (University) (Course) (Tutor) (Date) Introduction Walter Begehot said the following “ One of the greatest pains to human nature is the pain of a new idea. It.. makes you think that after all. Your favorite notions may be wrong, your firmest beliefs ill founded..Naturally, therefore, common men hate a new idea, and are disposed more or less to ill-treat the original man who brings it.” (Hornor, 2010).
The relationships have been built for a long period of time and therefore breaking them means beginning afresh which is costly in terms of time and efforts. Other people are just skeptical of change because of the fear of the unknown. They are afraid that the introduction of something new may affect their lives negatively and thus they are better off without it not knowing that such a new idea may change their lives for the better (French, Rayner, Rees, & Rumbles, 2011). On the other hand if people are subjected to the change they do not automatically pick up the new idea and begin using it, they go through a series of stages before they fully adopt the idea into their lives. Diffusion of Innovations theory Everett Rogers a professor in sociology developed this theory and popularized it in 1962 in a book titled Diffusion of Innovations. The theory essentially seeks to bring to attention how, why and which rate new ideas and technology are spread through cultures. The origins of this theory stem from many ideas and thus come from varied fields. This theory has been used in many disciplines since its introduction and gained popularity in the field of social change in spreading ideas through its established philosophies. ...
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