As such, the website has to be keen to address the needs of even those with no prior knowledge on human health services. This target audience encompasses adults from all cultural, professional and educational backgrounds, regardless of their gender. On the other hand, Wikipedia seems to target scholars, professionals and researchers. It is more in-depth in content and would only appeal to adults with adequate background education on lung cancer, seeking intensive understanding of lung cancer. These could be scholars or professionals in healthcare science, irrespective of their gender or cultural background.
In the same way, the websites target different secondary audiences. HHS seems to secondarily appeal to researchers and scholars seeking to get a general overview and introduction to the concept of lung cancer. It gives a guide on the information available to the public on the subject. Wikipedia secondarily targets people from other professions other than healthcare seeking to have general knowledge on the subject. Such persons should have some advanced education to make sense of the information shared.
i. Graphical representation: HHS uses warm pictures of fruits and happy people to appeal to the general public. It is perhaps postulated that exhibiting happiness would be more attractive. For Wikipedia, the objective of educating its scholarly audience makes it use real images of lungs which would appeal more to its audience seeking to understand the action of cancer on lungs. The use of charts also provides researchers with a clear understanding of useful statistics on lung cancer.
ii. Formality of styles: With HHS targeting a lesser educated audience seeking for basic information on lung cancer, the informal style works effectively. The informality not only involves use of bullet points but also use of simpler phrases in place of technical terminologies. For example, ...
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