Over the years, the model has been adopted to examine a wide range of long-and-short-term health behaviours among people of all ages and nationalities such as the spread of cancer due to the failure by people to go for free cancer screening clinics (Rejeski, Brawley, McAuley, & Rapp, 2006).
The Health Belief Model was developed out of the realization that humans possess positive, negative and neutral values and their response to various issues is based on these three regions. The Health Belief Model often has two dimensions namely the threats and net threats. These two areas are categorized into susceptibility, severity, benefits and barriers and it is believed that these four constructs explain people’s willingness to react to situations. While these four concepts are usually constant, an addition of cues to action usually triggers the willingness and motivates clear behaviour. In recent days, there has been an addition of self-efficacy, which is the focus on one’s self-belief in the capacity to successfully complete an action (Rejeski, Brawley, McAuley & Rapp, 2006).
Ideally, the Health Belief Model is founded on the hypothesis that if the end result is desirable, there is a higher likelihood for individuals to be more motivated to alter their behaviour. For this model to work, psychologists believe that certain behaviours are pointers to certain results. The self-efficacy expectancy concept posits that individuals have within them what it takes to bring about certain results. If a particular incentive is added to the environment within which an individual lives, then the chances of getting a certain outcome is amplified (Rejeski, Brawley, McAuley, & Rapp, 2006).
Perceived Susceptibility; this is usually defined as an individual’s opinion of the probabilities of acquiring a certain condition. In the Health Belief Model, this is often used to define the threatened people as well as in defining the risk levels. This concept ...
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