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Public Healthcare Campaign - Essay Example
Author : boehmosborne
Pages 7 (1757 words)
Health Campaign Part II Debra Nelson HCS 535 June 18, 2012 Regina Pointer Health Campaign Part II The significant increase in childhood obesity within America has captured the attention of various organizations, research agencies, and government departments (Estabrooks, Fisher & Hayman, 2008)…
The need to terminate obesity within the American society is the justification for the Task Force on Childhood Obesity that was createdby President Barack Obama. The task force is aimed at reducing the rate of childhood obesity to 5%. The state of Virginia has demonstrated active initiatives for the prevention of obesity through health promotions rather than short time fixes that may fail over time (Mehta & Chang, 2011). Among the activities of the task force is to promote healthy eating among young people and counseling them. The overweight and obesity rates tripled between 1990 and 2004 with more than 30% of adolescents in the state fated for obesity (Thompson, 2010). This is the major motivation for the need of the state to improve the health of children and adolescents. Nonetheless, the initiatives for the prevention of obesity would be predictably expensive. This part of the paper gives a critical analysis and discussion of the target population of the obesity prevention initiative, response, leadership roles, economic factors, and the role of social marketing in ensuring that the initiative is successful in meeting its objectives and goals. ...