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Health Care Campaign - Essay Example
Pages 6 (1506 words)
Health Care Campaign Part III Instructor Institution Date Health Care Campaign Part III To curb the problem of increasing rate of obesity within the state of Virginia and the United States, it is necessary to implement appropriate programs motivated by informed recommendations for the Department of Health…
To begin with, the Lets Move campaign should focus on media programs designed to promote healthy lifestyles among children and adolescents. Media campaigns, as a program for public health, are an effective approach because of the large number of people likely to be reached through the media (Mazzeo, Arens, Germeroth & Hein, 2012). Additionally, television and the Internet are becoming increasingly popular among the young people as attributes of advancements in information and communication technologies. Media programs for promotion of the Lets Move campaign should aim at informing parents and their children on healthy lifestyles. The design of the media messages and images should be performed effectively to capture the attention of the target audience. More significantly, the messages must be convincing to the young people by demonstrating the reasons for practicing healthy lifestyles and proper diet. Education programs within learning institutions are recommended as a strategy of furthering the goals of the Lets Move Campaign. It is in this sense that the government policies on education should support the campaign against obesity among the young people. ...
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