Nieswiadomy (2011) outlines the main steps of quantitative research as being; theory, hypothesis, research design, devising measures of concepts, selection of the research site, selection of the research subjects or respondents, administration of the research instruments and the…
This is then followed up by the articulation of research questions or hypothesis. These are usually the guiding pillars on what is to be achieved by the study. Designing the research study is the next important step and it usually guides the other research steps which include sample selection, data collection, analysis and interpretation. The interpretation step seeks to determine whether the study answers the research questions or whether it conforms to the stated hypothesis. This is followed by the drawing up of conclusions and the writing up of the final research report.
Qualitative research can be conducted in 10 steps. The first and second steps involve the choosing of a subject or the area of study, as well as choosing the approach to be used. Choosing the approach is also referred to as designing the study, and this step encompasses a number of steps that include the review of literature, the formulation of research questions, statement of the purpose of the research, and sampling (Chenail, 2011). During sampling, aspects such as the target population, the appropriate sample, sample selection methods are addressed since they directly impact on the data collection and analysis methods to be used. The next step involves the addressing of the ethical concerns associated with the study. Other steps include data collection, analysis, interpretation, presentation of the findings, and the writing of the final ...
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This kind of a research design is quantitative in nature which draws on deductive analysis of the data collected and analyzed through statistical methods. However, to draw from the inductive research methodology in addition to the deductive methodology, the company can adopt a mixed research design methodology as it helps in avoiding the pitfalls of both quantitative and qualitative research methodologies while helping to take advantage of both simultaneously.
2002). In this context it has been revealed that methods, which have been considered as having major differences, can be combined, under certain terms, increasing the chances of success of the research developed for a particular study. Current paper focuses on the differences between the qualitative and the quantitative research methods, as two key research methodologies.
The memo will follow the following steps in its preparation:- analysis of the audience, this is looked at in terms of the priorities and concerns including how important this memo will be to the audience. Secondly, the heading of the memo is written down showing who has written the memo, date and the subject matter addressed.
The essay will also include issues such as ontology, and epistemology in identifying the strengths, weaknesses of both qualitative and quantitative research methods. Several studies have been done in the field of health sciences to establish different aspects of health inequalities.
As qualitative research seeks to gather in-depth and detailed data, samples used herein are smaller and more focussed as compared to the commonly used large sample sizes (Camic, Rhodes & Yardley, 2003). In psychology, qualitative research has been described as the type of research whose findings and observations are not obtained via statistical means or any other quantitative techniques (Howitt, 2013).
The Marketing Research is also a very important advantage for the Producers who invent new product for the consumptions of the target people.
But, what is the definition of Marketing Research "Marketing research is the function that links the consumer, customer, and public to the marketer through information - information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
Some researchers appreciate the strengths of both qualitative and quantitative research paradigm and used mixed method approaches. The following article attempts to detail out the only qualitative research paradigm in light of its strengths and weaknesses.
Modern studies in different areas of science are practically impossible without a comprehensive qualitative analysis in many aspects the methods employed are either used wrongly or have little practical effectiveness. As a result, many researchers reject empirical quantitative methods and make hypothesis based on their own vision of the problem that contradicts major principles of science, i.e.: verification of retrieved data.
Qualitative research involves an in-depth understanding of human behaviour and the reasons that govern human behaviour. Unlike quantitative research, qualitative research relies on reasons behind various aspects of behaviour .While quantitative research asks how many, what ,where and when; quantitative research asks why and how of decision making.
One of the outstanding differences between qualitative and quantitative research is the fact that it adopts an exploratory nature in a bid to help researchers construct theoretical propositions, while these propositions are tested using quantitative research. Qualitative research is significant in the initial phase of research.
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