In order to influence public opinion and as a nurse, I would use the media to apply pressure and advance the public policy issue. This would serve as a way of marshaling the constituents. Additionally, in order to communicate the public policy issue through the media, the message to be conveyed would need to be framed to make the information understandable by the public (Mason et al., 2011). The media can also be ineffective if the messages are conveyed to the wrong target group. It is at this point that I would determine the target group or audience for the communication. The social networking media can be effective means of communicating the public policy issue. A message passed through any of the social media sites and websites such as Facebook, Twitter and blogs can be weighty (Anderson & Puckrin, 2011). Therefore, it would be effective to have a post in all social networking websites and blogs on the current state of the policy issue, and an expounded state of the policy issue and comments of a policy maker in an opinion editorial.
However, although social networking websites may be helpful in conveying useful information, there are numerous concerns that need to be considered (Miller, 2011). These include privacy and confidentiality of information. Patient confidentiality and privacy is an essential issue that continues to be violated by social media users (Anderson & Puckrin, 2011). It would be ethically and professionally wrong for a nurse to expose patient information without their ...
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