Marketing Performance of Lean-Body Diet - Research Paper Example

To provide our consumers devastated by obesity and its negative impacts on their life with healthy alternative options of both ingredients and ready-made bakery items to help them keep and look healthy without having to compromise upon the taste and quality of the food they eat.

To be a pioneer in the spread of lean-body lifestyle culture to have a positive influence on society and fulfil our corporate social responsibility by providing our customers with healthy alternatives to high-fat food to eradicate obesity from society, improve the health and safety of our customers and their quality of life as a whole.

We have a very good reputation for excellent customer service. From time to time, our company has been adopting measures and implementing strategies to provide our customers with more comfort and convenience. Recently, we have started the home-delivery service within a radius of 5 miles from any branch that we have in any city, because we normally open our shops approximately at a distance of 10 miles maximum from each other. Our products and services are just a call away from our customers. Achievement of customer satisfaction is our prime goal, and we go to any length to achieve this.

Because we make part of and operate in a multicultural society, we appreciate diversity at all levels. This can be assessed from the fact that we have two basic lines of products, one of which is Halal and the other one is General. Moreover, our workforce is diverse. We have employees from different cultures, nationalities, regions, and religions which not only help us understand the individualistic and collective needs of a wider population of customers but also provide us with a way to diversify in different ways.

Our research and development (R&D) department works in close collaboration with universities to come up with new tastes, techniques, and products. This helps us involve in a mutually beneficial relationship with the students wherein they find a setup and equipment to conduct the experiments, and we benefit from the results they produce to take our company to the next level. We had initially started our business by making just low-fat ingredients. Over time, we opened two distinct lines of products, i.e. low-fat and fat-free, and recruited expert chefs to use our ingredients to make bakery items for our customers that they can consume without worrying about their looks, weight, and calorie count in their diet.

We have earned fame in the market for doing our business with utmost integrity, dignity, and pride. We appreciate change at all levels and make a continuous effort to gain the trust of our customers by actually doing what we commit to them.

From our vision and mission statements and values as described above, it is evident that we want to serve a noble cause of eradicating obesity from society and providing our customers with healthy and tasty alternatives to the unhealthy food they consume otherwise. Our vision, mission, and values guide our strategic direction by making us very clear about our short-term and long-term goals so that we adopt suitable strategies to achieve them. “Using the strategic management approach, managers at all levels of the firm interact in planning and implementing” (Pearce, Robinson, and Mital, 2007, p. 9) which helps us achieve our goals with mutual effort.