We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Discussion - Assignment Example

Comments (0) Cite this document
Discussion Consumption of a Luxury-Car from the Information Processing Perspective Consumers tend to reflect different types of consumption habits relating to a particular category of commodity relating to the pattern of information they derive from the market along the different stages of their buying process…
Download paper
Read TextPreview

Extract of sample

Information gained contributes to the enhancement of purchase intentions. Further on the consumer moves forward in search of other competitors related to the same product category and then selects the one that best suits one’s need and purchase potentials. In this stage the consumer tends to deal with a plethora of options relating to the product and chooses the one that turns out to be the most applicable. Finally the consumer generally in the course of making high price purchases like luxury cars tends to continually revaluate the decision by focusing on gaining more information that further reinforces one’s purchasing intentions (Baines, Fill and Page 83-86). Automobile companies like General Motors to increase the level of consumer attention tend to enhance their relationship aspects has created a website that helps the consumers choose between a large number of options to select the vehicle suiting their needs. Further the website also informs the consumers relating to the different financing options and also the cost parameters related to the different models. General Motors in such ventures also tends to present to the consumers a comparison between its models with other models produced in the same category by its competitor firms. This mode of communication rendered enhances the dimension of consumer loyalty for the luxury goods company here acts as an effective advisor tending to meet the needs of the consumer. Moreover the level of consumer advocacy is enhanced by firms like General Motors inviting the people to take test drives of their models for a continual period of 24 hours. This strategy pursued helps in enhancing the consumer’s relation to the commodity thereby rightly increasing the likelihood for the purchase (Urban 77-81). Thus it is evident that use of information technology has contributed to the development of customer relationship activities for the luxury goods and vehicle companies thereby contributing to the development of brand awareness. The enhanced use of internet based marketing and promotional events contributes to the pulling of consumer interests for the commodities in the pursuit of creating increasing the level of consumer awareness (McGovern, Court, Quelch and Crawford 74). Consumers of luxury good and vehicles further tend to search of new and innovative relationship aspects with the respective companies in the form of evidence of loyalty ventures through which they can earn rebates and occasional or promotional discounts. Introduction of loyalty schemes and creation of loyalty club by the companies tends to excite further consumer attention and interest in procuring the merchandises concerned from the concerned companies (Fournier, Dobscha and Mick 48). Consumption of a Luxury-Car from the Experimental Perspective The consumption patterns of consumers in terms of procuring luxury cars and merchandises tends to be largely governed by the opinions, value sets and attitudes developed by them in relation to their existing social and cultural framework. Again the preference patterns of the consumers are also governed in terms of the ideologies reflected by the different groups to which they relate to. Social and cultural affluences along with group influences tend to largely govern the purchasing patterns of the c ... Read More
Cite this document
  • APA
  • MLA
(“Discussion Assignment Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.net/other/11638-discussion
(Discussion Assignment Example | Topics and Well Written Essays - 1000 Words)
“Discussion Assignment Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.net/other/11638-discussion.
  • Cited: 0 times
Comments (0)
Click to create a comment
Technical leadership development refers to an activity that enhances the quality of leadership execution in a given environment. The activities can go by action learning executed in universities to executive retreats undertaken in the organization. Leadership development focuses on developing attitudes and abilities that individuals use to take leadership into another level.
7 Pages(1750 words)Assignment
If you were elderly and/or sickly, which plan would you prefer if they cost you the same amount? Why? 10 percent would be appropriate because it is the lowest difference between the
1 Pages(250 words)Assignment
The university hospital seems to tolerate this kind of behavior since they are obliged to teach their students the professional aspect of healthcare. The
1 Pages(250 words)Assignment
Before behaviorism, psychology was merely a study of mind with the core phenomenon of consciousness that was studied only through introspection by a skilled observer
2 Pages(500 words)Assignment
The strategy that stands out is one that in order to beat them, one must be in a position to scare the judges and lawyers meaning that a litigant must know and be in a position to make them be respectful which only comes as a result of attacking them personally and
1 Pages(250 words)Assignment
A company may use a number of key inputs in developing the investment policy including policy definition, scope of the policy, and policy compliance. The initial input is the identification of responsible investment
1 Pages(250 words)Assignment
It is evident according to the theories of evolution that life is evolving naturally. Charles Darwin gathered various evidences to develop his theory of evolution. According to Darwin, human beings have
1 Pages(250 words)Assignment
This seems like the best answer for the majority (Ruggiero, 2012). The consequences of these actions will lead to a greater good under Mills method so it is the utilitarian method of rectifying such a dilemma. Again
1 Pages(250 words)Assignment
Spreadsheet is one of the powerful tools, which help in preventing risk factors. Presently, spreadsheet is used by companies for important features that include adaptability and flexibility. Spreadsheet provides
1 Pages(250 words)Assignment
In their films, Hong Kong has the influence of British elements, but Chinese people have some American elements. Hong Kong cinema has a worldwide identity in the view that it does have a worldwide market of its own, but the same cannot be said about Chinese cinema
1 Pages(250 words)Assignment
Let us find you another Assignment on topic Discussion for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us