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Summary - Book Report/Review Example

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YOUR September 5, 2012 Send Chapter Summaries and Book Summary Introduction Summary In the introductory section to the book the authors share a few examples about why e-mailing people can be so complicated. Some of the most interesting of these are their back-and-forth e-mails with their editor for the book, including why they were so problematic…
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Chapter 1 Summary As the title suggests, this chapter tries to figure out when the best time to send an e-mail is and when it would be a better idea not to. First they make the point that e-mail should not always be used, saying that “just because we have email, we shouldn’t use it for everything” (18). The main points in this character are two lists which give reasons when to and when not to send an e-mail. Included on the list of benefits are that email is “an efficient and economical way to communicate with people around the world” (21) and that it creates “a searchable record,” as well as giving you time to think about what you want to write (21). On the negative side, lots of emails are unnecessary and are bad for delicate situations (24). Chapter 2 Summary This chapter describes the various parts of an email. One of the key points the authors make in this chapter is that it is important not only to think of the text in the email when you are writing them, but other fields such as who you are sending the e-mail to and how many people you are sending it to. They mention the danger of using an automatic fill in the to field, so that if “you’re a comedian and you want to send your latest Top 10 List to Letterman, but you don’t look at the screen when you’re typing in the addressee’s name and it goes to Leno. So Dave doesn’t get the list and Jay thinks you’re an idiot” (63). Other tips include CCs (64), how to write a good subject line (88) and attachments (90). Chapter 3 Summary This chapter offers tips on how to write emails well. Most of the tips are pretty straightforward, like making sure you use the right language. This is done through “the delicate manipulation of tone” to be “formal, casual, or somewhere in between” (118). Spelling and grammar are also important, as they can make you seem serious, whereas a lot of misspellings will make it seem as though you do not care about the email at all. However, the authors note that grammar which is technically wrong can still be used well in an e-mail depending on the tone you want to give to your reader (126). Even setting aside all the technical details, it is very important that emails are “a genuine representation of who you are and what you mean” (140). If this is not there, even perfect spelling and grammar will not matter at all. Chapter 4 Summary This chapter just lists six types of email the authors call essential. They include “The Ask,” or an email which asks a question or request (143), “The Answer,” which is how to respond to an ask (157) as well as other situations like invitations, as well as how to send thank-you emails and apologies. Mostly the chapter just gives tips on what to do and what not to do for each of these types of email, and then the authors mention that there are some emails which “exist solely to strengthen or confirm relationships” and move on (163). Chapter 5 Summary In chapter 5, the authors discuss the ways that emotions can cause big problems in e-mails, where the tone of voice is hard to figure out and people might take offense easily. The speed you can send emails with also plays a part in ... Read More
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