We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing research - Essay Example

Comments (0) Cite this document
INTRODUCTION: In the business world, bringing in an untested idea is a bad idea. Wisdom calls that before spending considerable amount on designing, manufacturing, marketing and selling the product business shall investigate the perspective of customers or consumers…
Download paper
Marketing research
Read TextPreview

Extract of sample
Marketing research

Moreover on its growing popularity Skitka and Sargis (2006) stated that in 2003-2004 American Psychological Association Journals had at least one article published that used web based data collection. Web based survey gained popularity at accelerated pace. Lyons, Cude, Lawrence, and Gutter (2005) mentioned that web based surveys provide greater benefits as compare to traditional methods of paper –pencil or telephonic surveys. Most frequents benefits associated with online survey are efficacy, specific to time and money, huge data availability, less response bias etc while biggest demerits associated with this kind of survey are reliability and validity of the research (Vereecken, 2001). This ease of conducting survey is being witnessed in two domains; first, reduced cost as it is relatively less expensive and cheaper to get the required data through online survey. Second, the ease provided by the online survey, in getting one’s customers’ feedback has provided small companies an opportunity to conduct survey which was earlier confined with companies having large marketing and research budgets. Companies now use this option on constant on-going basis to keep customers intact with their websites; hence, it has become an important tool to keep bringing traffic to the websites that on one side brings in revenue from advertisers as well as constantly upgrades data-bank regarding changing customers’ thought patterns. On most prominent feature of the web based survey is characteristics of population it uses to get responses. At an instance, where internet based population provides access to virtual groups and communities this feature can also turn as disadvantage (Wright, 2005). With lack of control on environment it gets difficult to verify participants. For instance, verification of age, status etc is not possible. Similarly, one cannot verify if the participants are actually eligible for the response e.g. minors responding to surveys designed for adults etc or people are participating frivolously or maliciously in a way that could undermine the integrity of the study (Garrick, 2009). RESEARCH PROBLEM: Web based survey has taken an extensive importance in business research as well as business enhancing tools. With the growing popularity of web based research there has arisen many problems with it more specifically with the main component of research .i.e. population (Litvin and Kar, 2001). For every product there is certain group of customers who do not participate in online surveys and hence, their liking, disliking or in general their opinions are left unattended. Therefore, there arises a problem to cater the suggestions of that particular group of people (Yun and Trumbo, 2000). Hence, the research problem this study is aimed to address is finding if any difference exist in response of people in online surveys and other surveying techniques. Internet usage has grown in multiples in past years and the pace is still growing, however there is still certain percentage of population that do not use internet. The objective of this research is to explore the fact that how much similarity exists in the responses of customers through online surveys and through other survey techniques. This study will explore an entirely new domain for researchers as well as businesses. Similarity in results would benefit the research organizations to divert their resources (expertise) more towards web based resources. On contrary to this, if ... Read More
Cite this document
  • APA
  • MLA
(“Marketing research Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retrieved from https://studentshare.net/other/11999-marketing-research
(Marketing Research Essay Example | Topics and Well Written Essays - 2000 Words)
“Marketing Research Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.net/other/11999-marketing-research.
  • Cited: 0 times
Comments (0)
Click to create a comment
Marketing Research
Exploratory designs enable the exploration of new experiences, mediums, cultures, and collaborations. Additionally, the explanatory design acts as a guide to designers as they determine new ways and techniques of doing things. This is based on the unavailability of the correct and best processes of approaching tasks.
4 Pages(1000 words)Essay
Marketing Research
Introduction Market research avails essential information that can be used to refine and appraise marketing actions, examine marketing performance, and enhance the understanding of marketing as a process in itself. The three types of marketing research include exploratory, descriptive, and causal (Zikmund & Babin 44).
4 Pages(1000 words)Essay
Marketing Research
Marketing research forms the essential basis of marketing strategy. This is because marketing research encompasses the exact details under which marketing of a product or service is ensured. This research comes about with a great amount of hard work and commitment within the related ranks.
8 Pages(2000 words)Essay
Marketing research
This memorandum is a review of the marketing strategy of the company in USA thus far and aims to explore the possibilities of maximizing the contribution of the US arm of Hyundai Motor towards this goal. Overview Hyundai Motor, a Korean company has established a prominent presence in the USA since its foray into the market in 1986.
5 Pages(1250 words)Research Paper
Marketing Research
Marketing research is a long process with many important steps. There are several methodologies of conducting the marketing research. The specific design for the appropriate research is changing continuously. However, there are some traditional methods which are very much important for the better results in the research field are, identifying the target group, selecting the focus group, designing questionnaire, taking surveys, sampling and analyzing the data.
12 Pages(3000 words)Essay
Marketing Research
Marketing research specifies the information required to address these issues; designs the methods for collecting information; manages and implements the data collection process: analyses the results; and communicates the findings and their implications. (Marketing News, 1985).
9 Pages(2250 words)Essay
Marketing Research
“Marketing research”, according to Answer.com, “is a systematic collection and analysis of data relating to sale and distribution of
8 Pages(2000 words)Essay
Marketing research
esearch is the arrangement, gathering and interpretation of data related to marketing decision making and the communication of the results of this interpretation to the management. Marketing research has two basic parts in the marketing of an organization. First, as an element
11 Pages(2750 words)Essay
Marketing Research
On a broader perspective, research is considered to be a systematic way of data collection from a number of different sources, then analyzing the data, then providing conclusion and recommendation and finally formatting it in a document (Thornhill et
8 Pages(2000 words)Essay
Marketing research
As a result, the management must identify the source of the problem and the best intervention strategy. Market research problem is the information that the marketing manager needs to have in
1 Pages(250 words)Essay
Let us find you another Essay on topic Marketing research for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us