We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing - Essay Example

Comments (0) Cite this document
Summary
        Positioning and Differentiation Strategies in relation to Bon Secours St. Mary's Hospital and HCA Henrico Doctor's Hospital in Richmond VA   Name   Subject   Professor   Date         With the rise of new hospitals around the country, marketing has become an essential practice in the promotion of services offered by these institutions to ensure their relevance in the health care sector…
Download paper
GRAB THE BEST PAPER
Marketing
Read TextPreview

Extract of sample
Marketing

Positioning strategies aims to ensure that an organization’s names pops up in the minds of consumers whenever services in their field of expertise are required. Differentiation strategies ensure that the products and services offered to the market are unique compared to those offered by their competitors. This gives an organization the edge over their competitors when battling for consumers in that particular market (Guidry, 2011). These strategies are implemented in a number of businesses, including hospitals and other health care facilities.  An example that can is used to showcase their use is the comparison between Bon Secours St. Mary's Hospital and HCA Henrico Doctor's Hospital that are both located in Richmond VA. Both of these hospitals function independently but are part of larger organizations that have other hospitals in the Richmond area and throughout the United States.  Though these two organizations essentially offer similar services to their clientele positioning and differentiation strategies are used to ensure that they stand out from their competitors as they strive to develop a better grasp on the region’s market. ...
This hospital has created marketing strategies that have ensured its survival over the years most notably in this case positioning, and differentiation strategies. The differentiation strategies used by the hospital is seen in the types of services that it offers the clients who visit their premises. One service includes: Bon Secours for Women. This is an initiative launched by the hospital and aims to offer specialized healthcare services to the women who visit the hospital (Bon Secours Health System, Inc., 2012).  Bon Secours for Women deals with medical issues that solely affect women, such as giving birth and parenting issues that follow afterwards.  Classes and education is offered and presented to consumers on breastfeeding, parenting and management of any complication that may arise after the birthing process, such as the care of wounds for women who have had to undergo a Caesarian section. Though these services are offered by other hospitals as well, St. Mary's Hospital has gone a step farther by setting it aside from the other medical services on offer, thus making the women who seek these services from their hospital believe that they are cared for and appreciated, unlike other healthcare facilities whereby these services are alligned with the rest of the medical care that they have to offer.  Bon Secours for Women concentrates on a particular niche in the market, which is women, and their needs.  They aim their marketing toward women customers who prefer specialized care when dealing with any medical issues. Home care services are another specialized area for Bon Secours.  This is also another clever way of differentiating the hospital’s services from those offered by other ... Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Essay Example | Topics and Well Written Essays - 1500 words - 1”, n.d.)
Retrieved from https://studentshare.net/other/12073-marketing
(Marketing Essay Example | Topics and Well Written Essays - 1500 Words - 1)
https://studentshare.net/other/12073-marketing.
“Marketing Essay Example | Topics and Well Written Essays - 1500 Words - 1”, n.d. https://studentshare.net/other/12073-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Marketing
A marketing concept embraces the philosophy that good marketing strategy always has the needs and wants of the target market in mind. Marketing concepts are formed as creative approaches to the problem of how to get a product needed and desired by a group of consumers to be selected and purchased by this group.
2 Pages(500 words)Essay
Marketing
The Marketing Teacher (2000) cited Barwell to expound on the term by indicating that “the marketing concept is a philosophy, not a system of marketing or an organizational structure. It is founded on the belief that profitable sales and satisfactory returns on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires” (Marketing Teacher, par.
2 Pages(500 words)Essay
Marketing
Hence marketing becomes one of the most crucial aspects of a business. Kotler et al (2007:7) has defined market as ‘a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others’.
1 Pages(250 words)Essay
Marketing
The guerilla marketing campaign of the T-Mobile company was run for five consecutive months by sponsoring near to 25 events in the local festivals, state, and county fairs. T-Mobile has very well comprehended the importance of such marketing initiatives for the company’s success by activating 5,000 new accounts at such events and organizing more than 26,000 “Mobile Makeovers” (Chipps 1).
1 Pages(250 words)Essay
Marketing
This is because the objectives of the issues involved can have resemblance. Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives. The marketing planning process needs the harmonization of open- based decisions at the peak of the commercial level with more closely distinct actions at the bottom.
4 Pages(1000 words)Essay
Marketing
Nevertheless, due to competition, every industry market being totally customer-oriented, the marketing of products differs from marketing of services. Again, marketing financial services
6 Pages(1500 words)Essay
Marketing
This will be followed by the example of M&S and will deal with various aspects of the company, like the macro and micro factors that impact the company and the target markets of the company
11 Pages(2750 words)Essay
Marketing
It is in this reason that the proponent of this paper tries to gather information about the basic concept of marketing and the probable impacts of internet on the dominant logic of marketing. Considering that the traditional-based marketing has
11 Pages(2750 words)Essay
Marketing
Vodafone is one of those companies which have been effectively utilizing the major types of direct marketing channels. Vodafone’s promotional strategies include advertising
1 Pages(250 words)Essay
Marketing
It is a broad term that encompasses human activities relating to the market. Thus, it could be said to be a social process through which
4 Pages(1000 words)Essay
Let us find you another Essay on topic Marketing for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us