The Case Application, “Ready or Not.” looks at the level of preparedness displayed by businesses in planning for the possibility of an influenza pandemic. It appears that the governments and public health officials were more adequately prepared for the possibility of an influenza pandemic than businesses were…
With the exception of the Deutsche Bank which had measures in place for a possible outbreak, businesses in the United States seemed to lack preparation. Businesses in Southeast Asia were prepared for the avian flu and this could be attributed to the experience they had during the SARS (sudden acute respiratory syndrome). A survey conducted in Hong Kong by the American Chamber of Commerce revealed that almost every company had someone responsible for implementing avian flu policies. The global bank HSBC was one of the most prepared and it had measures in place for employees to work from home and the division of work. The reader is left to consider what will happen to those companies that have made no preparation for the possible outbreak. 1. What role do you think goals might play in a company’s planning for any potential bird flu? List some goals that you think might be important. Goals have an important role to play in a company’s planning for potential bird flu because despite the outbreak, the company must achieve its objectives in order to satisfy the needs of its clients as well as maximize profits. Goals will influence the strategies the company puts in place so that everything can be done in an orderly manner and serve as a guide to ensure that all that needs to be achieved is achieved. ...
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