Introduction On January 2008 Meg Whitman stepped down as CEO of eBay, this despite the fact that the company, since Whitman’s leadership grew from a fledgling company to a major player in E-commerce. However, despite the apparent growth of eBay, it manifested losses in some of its departments, specifically on its online auctions…
However, other issues were still seen like the one-sided feedback system favorable to buyers only. Other online options for businesses also competed with the eBay. Amazon also emerged as one of its major competitors. Other issues which the company faced included fewer consumer-friendly payment features for eBay as compared to Amazon; presence of counterfeit merchandise; and bad management choices all. SWOT Analysis Strengths eBay is the world largest online auction websites and it was the first company that came up with the idea of online auction. And because of its unique way of trading, eBay has given the chance for buyers and sellers from all over the world to buy and sell items by going online and without having them to meet up. Diversifying has become one of the major components for eBay. Not only it diversified its products, but eBay also diversified its target markets from, individuals to small or big companies. Moreover, from the past couple of years, eBay did some acquisitions over some other companies, such as, PayPal, StubHub, and Skype. With all of these acquisitions, it made eBay as a bigger and better company, and one of the big successes of these acquisitions was with PayPal. ...
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(Ebay Essay Example | Topics and Well Written Essays - 500 Words)
“Ebay Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.net/other/16870-ebay.
The firm uses Pay Pal for payment which is one of the fastest, secure, and the largest online transaction medium. The successful purchase of the rights of Skype in 2009 for an amount of 2.75 billion dollars has provided a competitive advantage to eBay (Washington Post, 2009).
These updates come in the midst of their plans to reinvent themselves as a top innovator in e-commerce. They have managed to abandon and update their image as ‘internet has beens’ and since then, two years after an initial investor meeting, their shares have managed to jump nearly 8 percent (Sage, 2010).
The auction close when the seller is satisfied and the highest bidder won. eBay’s model was easy, but successful given that eBay customers carry out the bulk of the value added. At eBay, customers select what to list and the length of the period of listing, avail a description, and upload photos of the listed items.
According to the report SWOT or TOWS stands for Strengths, Weaknesses, Opportunities, and Threats. A TOWS Matrix or SWOT analysis is a written exercise that can help you clarify and focus on the specifics that make up the four areas that most affect your business. By making use of TOWS matrix , we could describe some strategic options of eBay.
The author of the essay casts light upon the existing difficulties that the company "eBay" experiences nowadays. For instance, it is suggested, it would be useful for eBay management to have strategies to prevent eBay being used for illegal money laundering, which has the possibility of eBay becoming involved in Police investigations.
Moreover, some of its acquisitions were not doing as well as expected. Its synergies with its customers were also starting to be diminished, with less than flattering observations about the bureaucracy pervading the company. Under new
eBay is celebrated American e-business company specializes in consumer to consumer auction business. The company is headquartered at San Jose, California, USA. The e-business giant was established by Pierre Omidyar in the year of 1995 (eBay, 2012). eBay website uses exceptionally vivid and flashy boundary and content to attract customers.
Ebay is an American based internet consumer-to-consumer company that runs a website known as eBay.com. Sellers can advertise on eBay.com and buyers can also purchase from their website. It runs an online shopping outlet and an auction website that allows different people to undertake various sales and commercial ventures in a one-stop shop.
What were the internal strengths that may have contributed to the success of marketing your products and meeting your objectives? What are the weaknesses that may have contributed to not completely meeting
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