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Leadership - Essay Example

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Prompt b. Describe a difficult situation when you emerged as a leader when no leader had been appointed. What was the situation and what was the positive outcome? Leadership and logical decision-making under difficult conditions are qualities I have always been able to exhibit, in particular, while I was employed at PSDIUSA, Inc., a multi-million dollar company that specializes in the manufacture and distribution of in-house designed footwear…
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I quickly recognized that opening up these sales channels would gain product exposure and substantial revenue growth for the company and thus made appointments with department store buyers to present our product lines. However, our President of Sales discouraged me from pursuing department stores and told me to focus on our current sales channels because it was too late in the season to change our designs and our production level was close to maximum capacity. Not one to be easily discouraged, I approached our Chief Operation Officer and Chief Financial Officer and presented my idea of special productions: uniquely designed and specially allotted productions for the department stores. They liked the idea and assigned me to head the project. I contacted the department stores’ senior buyer groups and marketing teams and worked with the production department to establish new production channels. I also worked with our design department to create exciting designs for our buyers. The special production was further streamlined when I aggregated the department store’s marketing department with our own to create campaigns to strategically promote our products. ... Read More
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