This is the reason for the creation of so much competition between both these stores, since both of them are finding the best ways to improve the service to the customers, which would play a very crucial role, in increasing the customer satisfaction, which would improve their business during such tough times. (www.bloggingstocks.com) In the consumer’s mind there exist different types of gradation, for both Lowe’s and Home Depot. In the case of the Lowe’s stores consumers really believe that, there is a very good scope for the selection of the best products. They also feel that when compared to the Home Depot store, the Lowe’s store renders much better customer service. Most of the men and contractors get their needs satisfied through the Home Depot store that has resulted in the inflow of customers, mainly from these two sectors. In the case of Lowe’s, it has got the women as its main customers. Thus it is the differentiation of both these stores in the mind of the two genders, which has created the respective customer base. (www.bloggingstocks.com) Though there is a huge inflow of customers into the Home Depot store, still there doesn’t exist any kind of consumer loyalty for both the stores.