Pfizer- puffery or deception - Essay Example

8 February, Pfizer-puffery or deception Yes, the fact that Dr. Robert Jarvik is not a practicing physician does matter irrespective of the validity of the information that is conveyed to the audience through him in the ad. The fundamental reason for Pfizer to hire Dr. Robert Jarvik for the ad is that he is publicly known to have developed an artificial heart. The public largely recognizes his abilities because of this great contribution he has made to the world of medical surgery. However, this does not, in any way, mean that Dr.

Robert Jarvik may make assertions about subjects that do relate to, but are not an intrinsic part of what he has discovered. Not all quality products are advertised through celebrities. Keeping that in view, Dr. Robert Jarvik’s claim about the potential utility of Lipitor in lowering cholesterol level is an attempt to decline the market value of other drugs that might be just as useful, if not more, in reducing cholesterol level. 2. Advertisements should be unbiased and rational, and the decision to buy should be left up to the customers to make.

Instead of relying on Dr. Robert Jarvik’s name and fame, Pfizer should support its claims with scientific data and evidence. 3. It can not be said whether a company has crossed the line between puffery and outright deception unless one personally uses the product and experiences it. If the product comes up to users’ expectations, its company would have used puffery in advertising it. In the other case, there is outright deception in the advertisement.