Jarvik convince the audience in no time. As long as the information provided is valid, truthful and scientifically justified, there is nothing to worry about if advertisers make use of famous people to enhance the sale of their products. In fact, it is a good practice because consumers would tend to believe a product that is of high quality just because of their trust in the celebrities that introduce the products to the public in ads. Answer-2: It is advisable for Pfizer to adopt more rational and approved means of support for the claims it makes in advertising Lipitor. The best approach is to seek scientific evidence that would prove Lipitor’s role as a cholesterol reducing drug. Answer-3: Rational estimate about a company’s advertising policy can only be made by giving its product a try. Often, products come in sealed packs, and the customers can not even see if the product is the size that appears on the cover. Likewise, validity of claims made for a drug like Lipitor can only be judged through taking its full course at least once. ...
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(Pfizer-Puffery or Deception Essay Example | Topics and Well Written Essays - 250 Words)
“Pfizer-Puffery or Deception Essay Example | Topics and Well Written Essays - 250 Words”, n.d. https://studentshare.net/other/18364-pfizer-puffery-or-deception.
However, sometimes companies, either deliberately, or owing to lack of conceptual awareness, resort to advertising policies that somehow tend to defy ethics and regulatory guidelines. The cases study under consideration that is ‘Pfizer- Puffery or Deception?
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