Values and Lifestyles Categories - Essay Example

            The survey results truly fit my consumption preferences. I love to have a variety of fast foods and spend heavily on energy drinks, especially the vigorously-imaged brands: Red Bull and Mountain Dew. I am greatly involved in the purchases of sportswear and trendy clothes. I prefer football Toes and bouncy basketball shoes over light-weight running shoes. Nike’s achiever image and Adidas’ trendy and cool image fit my outfit choices. My interest in outdoor sports, visiting adventurous parks and venues such as hiking places, and downloading & purchasing a wide range of videogames reveal my sports- and adventure-oriented lifestyle. I am a regular reader of sports magazines mainly Adventure Magazine and Sports Illustrated. In terms of media choices, I watch sports channels mainly NBA, FIFA, and car racing sports. I profoundly watch music on TV channels and listen to radio music. My purchases heavily involve tickets for cinemas and music concerts revealing my interest in fast music and entertainment. I seek gadgets with enhanced music features and advanced tools. I am fond of buying high-tech products including iPod, iPhone, MP4 players, DVDs and DVD players, and video cameras. Throughout all of my product and service choices (reflecting primary type), I prefer the leading brands (that reflect secondary type) and tend to express my personality and tastes through these brands and logos.