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MRKT - Assignment Example

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Brand Emporio Armani The brand which has top of the mind position for clothing need is Emporo Armani. From years, I have been using this brand for various clothing and fashion related needs. Anything of Armani has preferred and positive positioning in my mind…
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MRKT

I consider fabric, design and something new in the designs. As it is Armani’s and Italian brand newness can be expected from the clothing and fashion accessories. I think the brand has been positioned for the customers who do not object money when it comes to their clothing needs. The touch, feel, style and fit are the critical factors of consideration for me. Creativity, talent and production each are crucial aspect of any fashion product. Armani has positioned itself at high end segment of consumer. Client at this segment are not large in number but offer high volume in sales. Unit price of products are much higher than the available substitutes. Armani has established itself for its credibility in terms of the brand value offered and as a corporate citizen. Armani brands have been targeted for the luxury product market segments. The clothing and fashion products offer signature characteristics like fit and finishing of the clothing. Each product is prepared with a great detailing which is available to the client during the decision making process. Armani has also extended some of the brand categories to the mass-markets i.e. jeans. However the success of Armani is due to the well established name and credibility offered by Armani brands. Products are produced with great level of expertise. ... Read More
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