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Litigation public relations - Essay Example

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What is litigation public relations, and what are its pro and cons? Litigation public relations (LPR) is the set of communication activities that a company undertakes during the process of a litigation. The core objective of litigation public relations is to reduce damage to the image of the company; and this objective is usually achieved through skilful handling of media and a positive portrayal of the company's case…
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Litigation public relations
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Litigation public relations

One should remember that litigations against companies are only brought about when there is a strong suspicion of wrong-doing, and the litigation is raised usually by competing companies or the general public. While lawyers can argue that every company has the right to defend itse is lf, PR managers on the other hand usually act out of loyalty as well as their own investments in the company. In this sense, one can see that ethics are not the primary motivation for LPR exercises. As opposed to publishing and reporting the truth as it exists, LPR efforts attempt to color this truth and make it favorable to the company's cause. This might ultimately prove beneficial to the company by reducing negative publicity and consequently not affecting its bottom line, but the general public and the broader industry might suffer due to the misinformation being generated. To be fair to the defendants, one has to concede that media coverage generally tends to be hostile to them. For example, most law-suits are covered from the viewpoint of the plaintiff or the prosecutor and their case gets presented in greater detail. There is a slight negative bias toward the defendant, for they are deemed as wrong-doers until proven otherwise. ... Read More
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