What is litigation public relations, and what are its pro and cons? Litigation public relations (LPR) is the set of communication activities that a company undertakes during the process of a litigation. The core objective of litigation public relations is to reduce damage to the image of the company; and this objective is usually achieved through skilful handling of media and a positive portrayal of the company's case…
One should remember that litigations against companies are only brought about when there is a strong suspicion of wrong-doing, and the litigation is raised usually by competing companies or the general public. While lawyers can argue that every company has the right to defend itse is lf, PR managers on the other hand usually act out of loyalty as well as their own investments in the company. In this sense, one can see that ethics are not the primary motivation for LPR exercises. As opposed to publishing and reporting the truth as it exists, LPR efforts attempt to color this truth and make it favorable to the company's cause. This might ultimately prove beneficial to the company by reducing negative publicity and consequently not affecting its bottom line, but the general public and the broader industry might suffer due to the misinformation being generated. To be fair to the defendants, one has to concede that media coverage generally tends to be hostile to them. For example, most law-suits are covered from the viewpoint of the plaintiff or the prosecutor and their case gets presented in greater detail. There is a slight negative bias toward the defendant, for they are deemed as wrong-doers until proven otherwise. ...
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(Litigation Public Relations Essay Example | Topics and Well Written Essays - 500 Words)
“Litigation Public Relations Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.net/other/19266-litigation-public-relations.
of society and organization on the other. Public relations, according to Harlow, aims to ascertain and maintain mutual lines of communication, understanding, acceptance and cooperation between an organization and its publics, and hence involves the management of problems or issues by helping the management to keep informed on and responsive to public opinion (Palaniappan & Ramachandraiah 2008).
Since that time, corporations and state agencies alike have broadly applied the “public relations” concept to their practice. At the same time, contemporary scholars agree that this term has failed to firmly establish itself as a beneficial concept and a positive social phenomenon.
This is the reason why public relations has been given importance by people who are a part of these organizations and even those who work within organizations, be it big or small. In this paper, the focus is on understanding what public relations are all about and how ethics remains a central figure of this debate with the highlight on the corporate social responsibility realms to extract a solid basis and meaning for the discussion at hand.
1. Principles of Public Relations (PR) To paraphrase Cutlip, Center and Broom (2000, qtd in Noble and Watson, 2005), “Public Relation is the management of function that identifies, establishes and maintains mutually beneficially relationships between an organization and the various publics on whom its success or failure depends (22).” The practice of Public Relation or persuasion should be anchored on the following principles so that a professional may ethically practice such profession.
In this regard, public relations is part of top management's function which undertakes to evaluate, measure, and influence the public's attitudes, sentiments, opinion, and perception of the organization. In a strictly marketing point of view, public relations seeks to influence a firm's buyers or customers in a positive way such that it will be able to guide their buying patterns and behaviors.
Public relations play an eminent role in this regard. The canvas of public relations can be sketched widespread because there are several fields that emerge to formulate this important phase. Establishing workplace environment that would benefit all the employees equally is beneficial.
According to the Public Relations Society of America (PRSA), “Public relations help our complex, pluralistic society to reach decisions and function more effectively by contributing to mutual understanding among groups and institutions. It serves to bring
His “Declaration of Principles” laid the groundwork for public relations as a profession (Turney , par.1).
Yes, the six principles of Arthur Page are still relevant today. An example is the worldwide product recall of 936,000 units of