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Marketing Plan: Around the Clock Child Care Center - Term Paper Example

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EXECUTIVE SUMMARY Acknowledging that there is a need for excellent child care services that offer non-traditional means to nurture a child while allowing the parents to work and more importantly, to have a few hours to be relieved from parenting duties, Around the Clock Child Care offers alternative to the usual babysitting services rendered by most child care centers…
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Marketing Plan: Around the Clock Child Care Center
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Marketing Plan: Around the Clock Child Care Center

This is to strengthen its mission to provide a nurturing environment to children, to contribute to their well being more than just to babysit and provide basic childcare. The company envisions itself as the childcare company of choice in Florida, and even in neighboring cities. Around the Clock Child Care targets parents, male and female alike, who turn to subscribing to child care services basically to be ensured that a group of people will give the best care to their children while they tend to their jobs, or other activities for the family. This includes military families whose parents face demanding long-hour jobs. It also caters to single parents, who have a need for quality support in terms of nurturing the children. Moreover, the company wants to provide parents their much-needed time alone, to recharge and relax, for them to be able to perform their duties, both for home and their jobs. To ensure that will achieve its mission vision, the company will offer programs that are diverse in nature, catering to educating children and encouraging them to be the best they can later in their lives. Management will guarantee that their policies will be in agreement with the city standards and will adhere to child care policies. ... Read More
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