Geographical distribution analysis Regal movie theatres is in the business of distributing a commodity or service to masses. It a B2C type of business and which is not virtual. Hence geographical reach and distribution becomes a key factor in determining the profitability of the company…
These are discussed in detail below Selection of Particular state and city This is a bit like studying macro economics. The data required here shall be very broad in nature and a birds view will be taken of the state as a market on its own and whether it is advisable to enter it or not. Population, education index, earning index, human development index, per capital income, political stability and susceptibility to natural calamities are some of the factor which will need to be considered. The profitability will depend finally on number of people coming to Regal theatre, but that number of customer visits is determined by the above factors. Selection of particular district in selected city In each city there are various different segments which are not a formal division of city but still people identify them as different. A business district, a red light district, an eating area and an area popular with kids are few examples how a city can be broken down into for ease of decision making process. Movie theatre business is a business of entertainment. Regal would specifically want to avoid schools, brothels or hospitals next door to avoid any conflict of interest. ...
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