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The main competitors of unearthed in the e-commerce sector - Research Paper Example

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Main Competitors of Unearthed Food Brand Unearthed® is a brand owned by The ComplEAT Food Group (TCFG), which is one of the major supplier of continental foods to UK retail having share of nearly 26% in the UK retail food sector. Nevertheless, the TCFG group is indulged in distribution of high-end continental chilled and speciality foods such as salamis, cured hams, olive mixes, pates and tapas etc…
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The main competitors of unearthed in the e-commerce sector
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The main competitors of unearthed in the e-commerce sector

TCFG usually imports foods from Spain, France, Italy, Hungary and others etc., which are then sold only across UK in the name of Unearthed® food brand. Nonetheless, the group is determined to launch their food brand in foreign markets through export to Dubai and European nations. It is worthwhile to mention that every business organisation has competitors, either small or large, if it is operational in a monopolistic / oligopolistic industry where competition exists. Since Unearthed is not a natural monopoly across UK; therefore, it also faces competition from UK continental food distributors, private label firms, importers and specialty food manufacturers that have both physical (having retail stores) and online (e-commerce) presence. TCFG, however, argues that does not face cutthroat competition from other domestic food manufacturers, importers and suppliers because of its highly diversified product range (a result of product development, food discovery of owners, innovation and branding). But, it should also be noted that Unearthed also does not enjoy 90% share, which is the evidence that competition exists in the UK retail food industry. ... Read More
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