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Effectiveness of Visual Communication Methods used in a Publication - Essay Example

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Effectiveness of Visual Communication Methods used in a Publication

There has always been a communications Dilemma. Studies show that people are able to remember 10% of what they hear; 20% of what they read, but about 80% what they visualize and do. Thus, in this era, use of visual aids has increased manifold in almost every sector/industry the world over. For instance, if at one hand it has led to boosting sales, marketing, publicity/ promotions, etc. by means of capturing consumers’ brain, on the other hand it has facilitated imparting knowledge or knowledge sharing in academia. As (Koneru, I. 2009) stated, “Glossary supplements the learning modules. Additionally, various visual aids such as pop-up window and rollovers are to be integrated, wherever necessary. These visual aids facilitate maintaining concise modules instead of lengthy text, so as to retain the attention of the BRAOU learners”. Research indicates that consumers overloaded with information exposed to 300 ads per day, over 100,000 per year. Besides that, they probably don’t care very much in the first place. So how would you communicate with overloaded & uninvolved consumers? To answer this question one needs to understand that like a computer memory system, a human brain too has the same series of memory elements in his/her stimuli – i.e. Sensory Register, Short Term Memory and Long Term Memory.

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Summary

Effectiveness of Visual Communication Methods used in Publication Before I shed light on the Effectiveness of Visual Communication I deem it prerequisite to describe the core objective of communications. The essence of communications is to have your message registered into a reader’s/listener’s brain…
Author : jordonnitzsche
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