Your Name Global Business 12 March 2011 Taino Construction Supplies Case Study. This Case is about Taino Manufacturing Supplies business and innovation activity. Taino is a company based in a small country of San Felipe somewhere in the Pacific region. The main line of the case is thinking of its president and CEO Mario Rivera…
Besides the company is environment protection and social oriented. This is reflected in green building and social projects participation, using alternative ways of the extraction of sand. Secondly, Rivera analyses the company’s competitors, customers and market situation. It appears that though Taino does not have direct local competitors there are competitors on the global level and the main of them is Cementos de Mexico which is Tainos partner and client at the same time. Another big customer is House Depot (retail) and some big construction companies. The market analysis shows that the construction market in San Felipe is in time of crisis. However, some segments for example “do-it-yourself” are stable. Besides the company have faced with other challenges, such as government, environmental groups and partners difficult relations. At the same there are emerging possibilities on the market to raise sales of some products in home market and exporting to other countries in particular into some states in the USA affected by hurricanes. Consequently, Mario Rivers searches for the ways of turning all the innovation investments in competitive edge of the company. ...
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