Company Selling Business-to-Business Products - Essay Example

Summary

The paper "Company Selling Business-to-Business Products " states that Users of Travelocity can register to obtain updates and discounts on future reservations whereas the Pegasus infoCorp encourages direct contacts. They facilitate the online scheduling of meetings…

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Company Selling Business-to-Business Products

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Subject: Other
Type: Essay
Level: High School
Pages: 1 (250 words)
Downloads: 2
Author: ernesthuels

Extract of sample "Company Selling Business-to-Business Products"

Travelocity, http://www.travelocity.com is a large travel agency that targets anyone interested in traveling. Their target group is heterogeneous. It included regular travelers, people on vacations, business personnel as well as diplomats representing all the social classes. Although it is operated in the US it provides many local sites for outsiders.

If the home pages and the contents are compared Pegasus infoCorp has used many professional ways to publicize their information. Their service and current clients are listed and they have used an animation (a globe and several annotations) to give an overall idea of their service. The home page of Travelocity is customized to its target audience, travelers around the world. It directly provides booking facilities and other information required for traveling such as maps, hotels, car hires, activities. Non like the Pegasus infoCorp, Travelocity provides details on special discounts and package rates and has used inspiring annotations making it more competitive. They continually play a slideshow of those packages at the top of the site.

The company profile of the Pegasus infoCorp talks much about the special features of their products and services, stability, staff strength, customization, experience and current clients whereas Travelocity talks much about the wide range of destination options they have, user-friendliness and special offers to their customers.

Both companies provide telephone numbers, email addresses and online contact forms for inquiries and they do not have online chatting facilities. Read More

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