Go to a Web site for a company selling business-to-business products or services. Compare this Web site to one selling consumer products or services. Identify each Web site. What are the differences? To who is each targeted? Discuss. Following websites were selected for this assignment…
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Their target group is medium to large scale tour operators who offer online reservation facilities. Travelocity, http://www.travelocity.com is a large travel agency which targets anyone interested in traveling. Their target group is heterogeneous. It included regular travelers, people on vacations, business personnel as well as diplomats representing all the social classes. Although it is operated in the US it provides many local sites for the outsiders. If the home pages and the contents are compared Pegasus infoCorp has used much professional way to publicize their information. Their service and current clients are listed and they have used an animation (a globe and several annotations) to give an overall idea of their service. The home page of the Travelocity is much customized to it target audience, the travelers around the world. It directly provides booking facilities and other information required for travelling such as maps, hotels, car hires, activities. Non like the Pegasus infoCorp, Travelocity provides details on special discounts and package rates and have used inspiring annotations making it more competitive. They continually play a slideshow of those packages at the top the site. ...
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First, you need to decide when you will travel, book the ticket on the airplane or ship, have an itinerary for each day and many more. Most of the time, we have a big problem of where we are going to stay in that country. It is really hard to look for hotels in the country where we are going especially if it is our first time to go there, and if we have to budget certain money that we have.
“One of the problems often mentioned in adaptive Web-site design is that there are some issues for which no general approach or solution appears to exist. One of these issues is the separation of a conceptual representation of an application domain from the content of the actual Web-site.” Paul de Bra’s statement no longer holds true in today’s Web development environment.
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