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Marketing concept - Essay Example

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Marketing Concept Marketing is defined as the art of selling products and/or services through the effective usage of persuasion, psychology and repetition. Marketing employs a number of practices which are regarded as its sub-fields namely advertising, sales promotion activities, personal selling, public relations (or publicity) and direct mailing to name a few…
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Marketing concept

This means they should be given the room to understand what the product/service shall bring for them more than anything else. The marketing concept aims to pinpoint the needs of the target consumers and addresses the same whilst meeting their very needs through the purchase of the product/service and its ultimate usage. If there is no selling of the product, there would be no association of the need with the target audience and hence marketing might not be needed at all. Thus marketing concept looks to solve the problems in which the consumers are tied up and even when there is no problem at all – just to satisfy one’s desires – they are asked to purchase a product/service so as to have a better standing within a particular social circle or society. In other words, this encompasses the basis of self-esteem needs if not anything else (Varey 2001). Successful examples of marketing include the campaigns that have been launched by Coca Cola all over the globe. The product exists within the minds of the target audiences but even then the company has to market it on a consistent basis (Marco, 2001). This is for the fact that Coca Cola exists and it wants to make a mark on the consumers’ minds at every possible instance. ... Read More
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