Reducing Binge Drinking among Teens Reducing Binge Drinking among Teens “More than 100,000 U.S. deaths are caused by excessive alcohol consumption each year. “65% of youth surveyed said that they got the alcohol they drink from family and friends” (Alcohol)…
Since teenagers are the ones who decide the future of a nation, binge drinking habits should be regulated at any cost. Educating teenagers about the consequences of binge drinking, social norms marketing and alcohol screening for college students etc are some of the effective methods which can be utilized for reducing binge drinking among teenagers. School and college curriculum should be revised thoroughly to teenagers about the consequences of binge drinking. Prevention is better than cure. It is better to educate the teenagers before they start their binge drinking behaviour than treating them after they start their binge drinking habits. Hanson (2007) has mentioned that social norms marketing technique has repeatedly proven effective in reducing the use and abuse of alcohol among young people. “It’s based on the fact that the vast majority of youths tend to drink -- or drink more -- than they would otherwise, in an effort to “fit in” (Hanson, 2007). Youths have a habit of spreading false data about the quantity of alcohol consumed by them in order to get recognition among peers. They often treat youths who consume more alcohol as heroes. In order to eliminate such false beliefs, it is better to convey them messages through social norms marketing. Internet, teenager’s favourite television programs, print media etc can be utilized for conveying the messages against binge drinking to the teenagers. ...
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