[Your Name] As stated by Krafft, Manfred, and Murali K. Mantrala in their book, Retailing in the 21st Century: Current and Future Trends; companies especially FMCGs have stopped relying on the mass media for promotion of their brands…
The aim is to catch the customers directly at the Point of Sale and entice them into impulse buying decisions. Kraft foods chose an alternative media of an in-store kiosk at National Retail Federation Convention in New York. Kraft teamed up with Intel, already a global giant and came up with an electronic kiosk which could help the customers to get recipes according to their facial features. Intel’s technology of Anonymous Video Analytics was capable of gauging the person’s gender and age when he/she would step in front of it. The system would then recommend recipes, suggest the shopping, present future promotional coupons accordingly. For the customers’ convenience, the kiosk also supports mobile applications through which, they can download the giving recipes and shopping lists in their iPhones. Works Cited Krafft, Manfred, and Murali K. Mantrala. Retailing in the 21st Century: Current and Future Trends. Berlin: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2006. Print. Agathou, Amalia. Intel and Kraft take food shopping to the next level. Amalia Agathou 2011. Internet Resource. http://thenextweb.com/socialmedia/2011/02/03/intel-and-krafts-take-food-shopping-to-the-next-level/ ...
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(MARKETING Assignment Example | Topics and Well Written Essays - 250 Words - 1)
“MARKETING Assignment Example | Topics and Well Written Essays - 250 Words - 1”, n.d. https://studentshare.net/other/26362-marketing.
In today’s marketing industry it has been evidently showing that there are a lot of imitations of various brands in the market. People are thinking that buying such imitation products would give them the same prestige as that of the original one. One of the most well-renowned brands in the world today is Havaianas.
Considering the product features of Trap-Ease, women could be its best market for the mouse trap. But not just women. Martha has to segregate the group further. To target a market just because of gender lacks the specifics for targeted marketing. There are subgroups in the women market and to conclude that the best market is women because they stay at home to take care of the children missess fails to identify the actual demographic of the market.
The importance of marketing can be well established by providing a well known example from the beverage sector of America. During the year 2010, through aggressive and clever marketing strategies, the Diet coke of Coca Cola overtook Pepsi to occupy the second spot in the US.It is important to mention as a result of marketing, Coke was able to win back in the decade old rivalry, which is more popularly referred to as the war of the Colas (Esterl, “Diet Coke Wins Battle in Cola Wars”).
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Coca Colas emphasis is on retaining consumers and increasing consumption—as apparent in the
To target a market just because of gender lacks the specifics for targeted marketing. There are subgroups in the women market and to conclude that the best market is women because they stay at home to take care of the children missess
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