The article that will be analyzed in this paper is The Importance of Search Engine Optimization / Search Engine Marketing for B2B Marketers written by Paul Bruemmer. It discusses the reasons why search engine optimization can add a lot of value to your online advertisement efforts…
B2B transactions differ from other transactions because they require coordination between different persons. A research study in which over 1500 businesses participated led the following findings: 93.2% of the participants make B2B by making a search online; 95.5% of the participants used search engine at some point in the B2B process; 63.9% of the participants choose search engine information over consumer review sites. There were other interesting conclusions that were arrived after the study. The most popular search engine is Google. Google’s market share of traffic in the United States is 72.11% (Googlesystem). The use of the internet improves supply chain logistics of a company because it reduces the amount of intermediaries. The use of a website can serve as a communication channel that improves communication between businesses. Search engine research takes place one to two months prior to the buying decision. The position of the search engine result is very influential in the behavior of the surfer. Approximately 60% of users click at the first three results only. It takes users seconds to decide which site to click after a click scan. Search engines are primarily used in the early and mid stages of the buying cycle. It is imperative for businesses to design their website well in order to optimize them to attract traffic from customers that are interested in the products or services your company offers. ...
Cite this document
(“MRKT - Marketing Real-World Write-ups Article Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved from https://studentshare.net/other/27031-mrkt-marketing-ypreal-worldy-write-ups
(MRKT - Marketing Real-World Write-Ups Article Example | Topics and Well Written Essays - 500 Words)
“MRKT - Marketing Real-World Write-Ups Article Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.net/other/27031-mrkt-marketing-ypreal-worldy-write-ups.
As revealed, the influence of the recent financial crunch, coupled with the fast technological breakthroughs and increasing awareness in the environment paved the way for consumers to respond to five identified key trends, to wit: “liberty bucks the fast fashion trend; building a community around a retail concept; restaurateur instructs its staff in the art of conversation; resurrecting the lost art of “making a sale”; and pop-up shops lend vivacity to high-end brands” (Euromonitor, par.
According to Mansfield (2011), “Idol has become one of the largest multimedia franchises in history, with an estimated worth, according to Forbes Magazine, of well into the billions of dollars. They have made a science out of product development. In the case the products are singers, but the same powerful principles could well be applied to virtually any product, physical or virtual” (par.
The article first highlighted that the Royal wedding has served as a useful tool in marketing efforts of many different companies. A primary example that was highlighted was Betty Crocker which utilized a SALES PROMOTION on their website that generated recipes their own version of the wedding cake and ‘Union Jack Fruit Pizza’.
There has been a gradual change in demand of consumers from clothes and accessories made of real fur towards faux fur products. Designers have been increasingly turning towards substitute fur products. They have been found to be extremely attracted towards some of most eye catching accessories and products which are made of faux fur or made of such materials having textures reminiscent of fur (Magsaysay, “Faux fur, for real”).
As was discussed in the text, the need to create value in any product is a necessity in order to ensure that the consumer integrates with the product in a positive manner and provides a degree of promotion and longevity to whatever product or service is considered.
However the third world has an exciting potential within its folds as well as a prosperous tomorrow if it could curb on its instinct to remain within the weak areas and exploit the stronger ones. There are a lot of opportunities that are waiting for the third world nations, more so within the outsourcing and trade industries and if proper measures are taken and that too in a quick manner, it would not be long before the divide between the third world and the already developed countries is a huge one.
Various industries appreciated the use of scents then on.
Ambient scent, fragrance associated with a certain store or brand is the basis of various research works conducted on the role of scent in an environment on the behavioural patterns of the consumers. The various