McDonald’s is one of the world’s largest fast food restaurants that specialize in burgers. It has now entered new menu that is designed to cater to the ever changing preferences of the people across the globe. McDonald’s follows a highly creative market strategy that is customer centric…
There is huge diversity in McDonald’s advertisements and its creativity which touches the target group. Indeed, one of its advertisements in Sweden cycle stand depicts fresh carrot and at other places, the crosswalk is painted as McDonald’s fries. When big and juicy burgers were introduced in Stockholm outlets, big posters at major transport centers were made up of same material as that of napkins which could be ripped off! Indeed, most interesting aspect of McDonald’s advertisements is that they portray liveliness and include diversity within it. Various TV commercials and roadside hoardings of ‘I m lovin it’ are prime example of inclusion. Another important factor that integrates all its advertisements formats is McDonald’s intention to send the message that it wants to meet the changing preferences of the people and has serious intentions to ensure that its customers are satisfied. They also highlight environmental concern, healthy diet and tickle the funny bone with the humor within its advertisements. (words: 265) ...
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(Marketing Essay Example | Topics and Well Written Essays - 250 Words - 4)
“Marketing Essay Example | Topics and Well Written Essays - 250 Words - 4”, n.d. https://studentshare.net/other/27092-marketing.
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The Marketing Teacher (2000) cited Barwell to expound on the term by indicating that “the marketing concept is a philosophy, not a system of marketing or an organizational structure. It is founded on the belief that profitable sales and satisfactory returns on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires” (Marketing Teacher, par.
Hence marketing becomes one of the most crucial aspects of a business. Kotler et al (2007:7) has defined market as ‘a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others’.
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