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Nike: Managing Ethical Missteps - Essay Example

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Nike: Managing ethical missteps

The accusations that the company has been accused of include: deficiencies in health and safety conditions, extremely low wages, and indiscriminate hiring and firing practices.However, Nike has put in place an elaborate program to deal with the environmental and labor issues in all its contracted supplier factories around the world (Bernstein 2). Nike’s CSR initiatives to manage the environmental and labor issues Nike has implemented a new set of corporate social responsibility (CSR) practices to meet these challenges in handling labor and environmental issues through six areas: environmental sustainability, code of conduct, audit tools, factory transparency, corporate responsibility board and philanthropy. Using this multi-pronged approach enabled Nike to evolve through the stages of corporate responsibility from the defensive stage through the compliance stage to the managerial stage. Even though the company has still got a long way to go with regards to fully correcting the labor and environmental issues that plague its supply chain, it still deserves some recognition for making great inroads towards enhancing the quality of life for its workers. For instance, Nike was the first apparel company to publicly disclose the name and locations of its contracted factories that produced licensed collegiate products (Ferrell and Jackson 552). This act of disclosure has encouraged other companies to do the same.

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Summary

From the fact that it is a market leader, Nike has over the years attracted greater scrutiny to its supply chain right from the locales of its contract manufacturing to its retail shops. …
Nike: Managing Ethical Missteps
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