Misconceptions to Effective Communication in Nigeria Starting a business such as the initiative taken by Fosters to build a production plant in Nigeria comes with a lot of misconceptions about the host nation. Joel (2002) posits that misconceptions are “faulty mental models”…
This move is particularly important because Ashby (2008) advises that “these unpalatable truths contribute to the increasing problems” facing companies. This is so because even though misconceptions are generally accepted to be falsehood, they at times impact on the lives of natives such that they begin to adapt their ways of life towards them (Osei, 2009). In the first place, it is believed that Nigeria is a country blighted with the problem of political and civil tension, instability and unrest. This is considered as a misconception not necessarily because Nigeria never records any instances of political unrest but that the degree of occurrence might be more than suggested. In a typical example of political tension, “On 19 October 2010, a militant group threatened to attack political campaign gatherings attended by Nigerian President Goodluck Jonathan” (Australian Department of Affairs, 2011). Such political tensions are believed to impact negatively on businesses wishing to start new ventures in the country because investors cannot be fully assured of the defense of the constitution of the country, which protects the investor and other foreigners. This not withstanding, it is important for Fosters to be aware that for the past fifteen (15) years, Nigeria has upheld it national constitution without a coup d’etat that overdraws the constitution (Dawodu, 2007). ...
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