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Retail concept - Market Analysis - Research Paper Example

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MARKET TREND ANALYSIS FOR ART GALLERY The Art Market has seen a revival of epic proportions in the FY 2010 coming out of the shadow of the gloom that was omnipresent after the financial debacle of GFC. The story of resurrection is one that rides on the back of the major trends as prolific use of internet to augment sales and distribution of Art, better financial indexes across the globe and return of the speculative buying of art due to favorable economic conditions…
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Retail concept - Market Analysis
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Retail concept - Market Analysis

This gallery is based out of the busiest markets for contemporary art pieces on Dragon Street and has a USP of marketing the best names in contemporary art in the local perspective. The target market segment comprises of the art connoisseurs as well as the ‘investor-collectors’ who are primarily into buying art as a discretionary spending and speculative gain. The market segment would be primarily local, yet the global market can also be targeted to some extent by virtue of listing the collections on the galleries website. The local market strategy would combine facilitating the sale to buyers by providing a point of sale and distribution, showcasing and marketing the art pieces by arranging exhibitions, providing excellent customer service to handle enquiries, process smooth transitioning of walk-ins to customers and providing delivery services for the bulky or delicate art pieces as per requirement. The online market is potentially the biggest one and needs to be catered accordingly by keeping the websites updated with the latest collections, trends and offering competitive deals. ... Read More
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