Running Head: Marketing Marketing There are several issues related to a business. It could be economic, socio-cultural, environmental and political factors or issues. The economic issues are interest rate and the level of inflation in the employment level per capita…
Disney, being an international corporation, has the advantage of global exposure and its strength therefore is its vast experience. This experience is the key to success against small competitors who do not have the experience to match Disney in business. There are related opportunities too when it comes to Disney due to its long-standing relationship with a myriad of companies across the globe. Disney is therefore able to capitalize on new contracts, tenders and jobs without having to put in as much effort as any other competitor might put in. The bottom line here is that Disney has several strengths that have developed with time and have become a source of competitive advantage. The opportunities are the result of global strategic partnerships that the company has had over the past decades so that Disney has better opportunities than its competitors – always. The political issues are that how stable is the political government with the business and whether the government policy will either cause any changes in the tax payment. The environmental functions are regarding the surroundings and other things which compete in the business in the surroundings. The atmosphere is also covered in these issues. ...
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(Marketing Essay Example | Topics and Well Written Essays - 500 Words - 3)
“Marketing Essay Example | Topics and Well Written Essays - 500 Words - 3”, n.d. https://studentshare.net/other/30239-marketing.
A marketing concept embraces the philosophy that good marketing strategy always has the needs and wants of the target market in mind. Marketing concepts are formed as creative approaches to the problem of how to get a product needed and desired by a group of consumers to be selected and purchased by this group.
The Marketing Teacher (2000) cited Barwell to expound on the term by indicating that “the marketing concept is a philosophy, not a system of marketing or an organizational structure. It is founded on the belief that profitable sales and satisfactory returns on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires” (Marketing Teacher, par.
Hence marketing becomes one of the most crucial aspects of a business. Kotler et al (2007:7) has defined market as ‘a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others’.
The guerilla marketing campaign of the T-Mobile company was run for five consecutive months by sponsoring near to 25 events in the local festivals, state, and county fairs. T-Mobile has very well comprehended the importance of such marketing initiatives for the company’s success by activating 5,000 new accounts at such events and organizing more than 26,000 “Mobile Makeovers” (Chipps 1).
This is because the objectives of the issues involved can have resemblance. Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives. The marketing planning process needs the harmonization of open- based decisions at the peak of the commercial level with more closely distinct actions at the bottom.
It is in this reason that the proponent of this paper tries to gather information about the basic concept of marketing and the probable impacts of internet on the dominant logic of marketing. Considering that the traditional-based marketing has