Running Head: Analysis of Corporate Strategy of Bank of America on Merger with Merrill Lynch Are Bank of America and Merrill Lynch Good for Each Other? [Name of the Writer] [Name of the Institution] [Name of the Professor] [Course] Are Bank of America and Merrill Lynch Good for Each Other?…
The announcement of the merger led to a fall in the stock price of Bank of America, while an increase in the stock price of Merrill Lynch. Interestingly, an acquisition would lead to a halt in the 94 year old independence of Merrill Lynch and on the other hand Bank of America would pass the largest bank, namely Citigroup in their asset size. (www.uk.reuters.com) Moreover this strategic acquisition of Merrill Lynch would also give the Bank a dominant position in the arena of wealth management as well as give the largest retail brokerage. (www.uk.reuters.com) Top officials claimed that with the acquisition, the company would reach a position which it would ideally take ten years to reach. One of the biggest roadblocks which Bank of America faced was that it bagged a huge amount of loss which Merrill Lynch had in its kitty. Apart from that while their retail brokerage would prove to be immensely profitable, the position could be a bit difficult where financial services companies were concerned. The acquisition was completed in the year 2009. The acquisition of both the companies has led to several constructive results as their synergies came together. In 2010, the bank saw the highest revenues in comparison to any other investment bank in the areas of asset backed securities and leveraged loans. ...
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