StudentShare solutions
Triangle menu

Marketing - Term Paper Example

Not dowloaded yet

Extract of sample
Marketing

Branding strategies enables companies to charge a premium price (Kotler, 2003). Michael Kors built his retail empire by joining forces with some smart investors that had lot of experience and success in the retail industry. In 2003 Lawrence Stroll and Silas Chou bought a controlling interest of 85% in Kors brand for $100 million. These two entrepreneurs invested in Tommy Hilfiger in 1989 and three years later they turn his company into a publicly traded corporation. The process to turn a company from a private business into a public firm that can sell its stock in the open market is known as an initial public offering (IPO) (Investopedia, 2011). Kors has implemented a lot of smart marketing strategies that have allowed his brand to differentiate from other designers. The firm recently introduced a new collection of clothes that has the same prestige of the Kors line, but at a lower price point. Another strategy that Kors utilized to increase the profitability of the company was product diversity. The utilization of a product diversification strategy enables companies to expand their market (Theproduct, 2011). Kors began selling perfumes, handbags, and watches. These products have a higher profit margin than clothes. These new products are considered cash cow products. A cash cow is a product that produces a constant dependable source of income (Answers, 2011). ...Show more

Summary

The article Michael Kors: Retail’s next billion dollar man discusses the trajectory of Michael Kors and his company. Michael Kors is a fashion designer who at 50 becomes the youngest winner of the Council of Fashion Designers of America awards (Prasso, 2010)…
Author : whiteford
Marketing essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the term paper on your topic
"Marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing
With regard to the present technological advancements, the organizations are highly involving themselves in making proper utilization of technology in terms of increasing the productivity along with developing the distribution channels at a more cost effective and time consuming mode.
10 pages (2500 words) Term Paper
Marketing
Unlike in 1992, when the products were presented as snacks for women desiring to lose weight, today SnackWell aims at weight-conscious women with a desire to maintain their weight stable. Furthermore, the brand is presenting a new approach - portion control.
2 pages (500 words) Term Paper
Target Marketing
It is worth mentioning that ‘Marketing’ is termed as the art of creating wants among people who gradually turns out as the potential customers of the product and/or services rendered.
4 pages (1000 words) Term Paper
Marketing
The economic recession has facilitated a significant shift in the consumer buying trends. This has triggered and affected the finical stability of bottled water category. It is imperative to note that, environmental issues immensely affect Fiji Water Company.
8 pages (2000 words) Term Paper
MARKETING
Current Marketing Situation. Electric bicycle which is also acknowledged as e-bike is a kind of bicycle that comprises an electronic motor in order to power the vehicle. Electric bicycles are provided with rechargeable batteries for running on roads and are able to travel around 15 to 20 mph i.e.
6 pages (1500 words) Term Paper
Marketing
Introduction Customer relationship management (CRM) is a management process that involves the development of an exhaustive picture of customer expectations, needs and behaviors. These factors are thereafter managed in order to enhance business performance (Hoots, 2004).
8 pages (2000 words) Term Paper
Marketing
The Wild Planet was launched in 1993. The wild planet produces high quality toys for children and most of the products are non toxic and non violent in nature. Wild Planet’s toys are gender specific and encourage the boys and girls to explore their world (Ryan et al;
26 pages (6500 words) Term Paper
Marketing
The root of CRM process can be traced back in sales where CR managers study customer buying patterns and trends in order to match service levels to revenue expectations alongside satisfying the needs of
8 pages (2000 words) Term Paper
Marketing
The company ‘fortune has continued to grow over the years. The growth is a result of efficient marketing strategies being employed by the company employee (El-Hadidy., et al., 2014). The
2 pages (500 words) Term Paper
Marketing
This gave them publicity and popularity to potential consumers. Unconsciously, stores and departments assumed an unwritten rule that Christmas advertisement will only begin after the Thanksgiving parade (which was being held on Thursday). All
2 pages (500 words) Term Paper
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation