Commercials of Saunabelt - Assignment Example

The advertising team understands that self-image is an important concept that individuals possess. In modern society, the concept of body image is highly romanticized in society. People are extremely aware of their body image and will do anything to look appealing for interesting sex.

In order to promote their product, the commercials use all sorts of fancy computer imaging techniques and animations to create an illusion that fat loss is actually occurring. The advertisement completely crosses the limits as it shows obese models strapping the belts and then actually feeling it “working.” The commercial never states the fact that the product is proven to eliminate or even reduce fat.  The question remains—is it legal? Yes, but it is absolutely unethical as it hurts consumers in various ways.

First and foremost, the commercial is detrimental towards consumers because it promotes the wrong advertisement as it never states that it supports fat loss, but rather an illusion of a temporary water loss. Secondly, the advertisement claims that “results are not typical.” However, it is certain that the companies prey on their consumers that these so-called transformations will leave their audience in awe and will attract them to buy the product. Clearly, that is unethical. Lastly, consumers are given wrong information and data about these products. Most of the models that are in these commercials are avid fitness experts, who have taken time to perfect their physique.  Lastly,  saunabelt is hurting consumers By merely showing the audience that these models used their equipment for a day is undoubtedly false and deceiving.