Social media plan - Essay Example

Churches are a huge part of any community whether the community is big or small. A church is the center of most communities and a positive place that people remember as a child. It is important for churches, regardless of size, to be able to reach out to as many as possible. Being able to reach out to many can be achieved by utilizing social networks. Utilizing social networks can mean using sites like face book, twitter and you tube. These sites reach out to a millions of people and offer a free and fast way to get the word out there.

There are so many different ways of using the sites to reach out. The Church on The Rock is located in St. Peters, Missouri. St. Peters Missouri is dependent on the church and the churches ability to strengthen the community. The church offers many different services at different times, community involvement, mobile apps, and teen & child programs. The Churches website is very insightful and welcoming. A newcomer could easily access information and find out projects and service times. Since the utilization of the website, it would be beneficial to implement a plan that could utilize other social networking sites to achieve a specific objective.

Achieving this objective can only be achieved with a proper plan that utilizes the social media sites in the best way possible. Face book is a free site that has hundreds of thousands of users. The site allows individuals to create a profile and connect with other friends, businesses and organizations. The Church on the Rock should create a face book profile that highlights the main components of the church. The page can allow a great place for church members to connect with one another. The page will allow church members to interact and comment on one another’s thoughts and ideas.

The page can be used to discuss scripture, worship and assist others with problems. Sometimes it is easier to communicate in forms other than face to face and church members can greatly benefit. Twitter is similar to face book and users can posts thoughts and read others thoughts. A Church on the Rock Twitter page could allow the Pastor to post different readings for the week and allow others to follow the readings. After following the readings, readers can express their opinion and these opinions can be read by followers.

Followers and church members would enjoy a twitter because it allows followers to further explore issues outside of service. You Tube is also very popular and allowing others to see videos. Church on the Rock can post videos and allow active and non active church members to see what’s going on in the church. A non member may view a You Tube video of a service and then become interested in visiting the church. The use of you tube by individuals is huge and can help the church relay positive messages to many.

The church can implement these social networking services in a short period of time. It takes nearly minutes to set up a face book, twitter and you tube account. These accounts are free and user friendly. Within minutes, the church can be further reaching out to thousands of people that it could not before using the social networking sites. The church can post in church bulletins that encourage members to use the sites. Within a period of three weeks, members will be able to completely see the benefits of the sites and how they are useful to the church.

Evaluating the sites will be important to ensure the sites are achieving the proposed objective of reaching out. Members not familiar with the sites can attend meetings to help them familiarize themselves. Changes that need to be made can be applied when evaluating. It is apparent that the church needs these social networking sites and can utilize the services in hopes of a positive outcome.